#493: A Loyalty "Minded" Month Kicks Off with a Little Self Determination

Let's Talk Loyalty

English - February 06, 2024 04:06 - 14 minutes - 12.9 MB - ★★★★★ - 16 ratings
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Previous Episode: #492: Driving Member Engagement for the Super Retail Group in Australia

Next Episode: #494 : Exploring Loyalty: The Co-Op's Membership Program with Dean Harris

This episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee.

Listen to our industry experts discuss a construct from their Certified Loyalty Marketing Profressional™ (CLMP™) curriculum and explain the meaning of "self-determination theory" and why it's an important concept for loyalty marketers to understand.

They also discuss the increasing importance of understanding the psychology of consumer buying behavior, including some real examples of brands that are already adopting these underlying drivers, in order to drive their program's performance.

Show Notes:

1) Bill Hanifin⁠

2)Aaron Dauphinee

3) The Wise Marketer