#492: Driving Member Engagement for the Super Retail Group in Australia

Let's Talk Loyalty

English - February 01, 2024 07:44 - 47 minutes - 110 MB - ★★★★★ - 16 ratings
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Previous Episode: #491: On a Mission to be the World’s Best Loyalty Company: Ellipsis & Co

Next Episode: #493: A Loyalty "Minded" Month Kicks Off with a Little Self Determination

Today’s episode is available on both "Let's Talk Loyalty" and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group.

The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: Supercheap Auto,
rebel, BCF and Macpac.

Our guest is Aaron Fuller, General Manager of Member Engagement for the Super Retail Group, where he and his colleagues are helping more than 10 million members live out their passions in sport, fashion, automotive & the great outdoors.

Aaron shares their latest exciting propositions already launched, as well as some
fascinating insights on the consumer psychology insights that he believes we loyalty professionals need to understand in order to optimize our programmes.

Show Notes:

1) Aaron Fuller

2) Super Retail Group

3) Supercheap Auto

4) rebel⁠

5) ⁠BCF

6) Macpac⁠

7) Watch this episode at www.Loyalty.TV