Let's Talk Loyalty
538 episodes - English - Latest episode: about 23 hours ago - ★★★★★ - 16 ratings“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade
September 20, 2023 21:00 - 45 minutes - 41.8 MBToday’s guest is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points, a platform that specialises in loyalty currency retailing. This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for ...
#434: Travel Loyalty Insights with Collinson and Salesforce
September 19, 2023 21:00 - 52 minutes - 47.7 MBToday’s episode features two powerhouses of the travel loyalty sector who have joined forces in recent years. Stephen Gilbert is the VP of Salesforce Loyalty working within the Collinson Group, with responsibility for creating the next generation of Loyalty Programs on the Salesforce Loyalty Ecosystem, and he joins us today along with Ram Machiraju, Vice President of Product Management at Salesforce, focused on loyalty and referral marketing. Stephen and Ram share insights from airline, ...
#433: Learn How Tupperware are Building Loyalty in Mexico (Short Summary Show)
September 18, 2023 21:00 - 6 minutes - 6.38 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico. Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with...
#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam
September 13, 2023 21:00 - 46 minutes - 42.4 MBToday’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank. Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coaliti...
#431:Understanding Loyalty in Netherlands& Key Take-Outs from The European White Paper
September 12, 2023 17:00 - 34 minutes - 47.6 MBThis episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan. Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industries Emre joins us today from ...
#430: How Can Loyalty Marketers Support Sustainability Goals? (Short Summary Show)
September 11, 2023 21:00 - 7 minutes - 6.81 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect. Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. Tom summarises some of the examples of global best pra...
#429: How Roblox and Web 3.0 Technologies are Inspiring Next Generation Loyalty Programs
September 06, 2023 21:00 - 46 minutes - 43 MBToday’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies. Our guest is Connor Kelley, who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty, a dedicated loyalty platform that harnesses the unique capabilities available from the third generation of the internet! Listen to hear Connor share what loyalty professionals can learn from the wo...
#428: Building a customer-centric organisation through multi-faceted digital transformation
September 05, 2023 21:00 - 56 minutes - 51.8 MBAs we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry. This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z We talked to Meredith Allan, who is Head of Rewards and Personalisation of Shoprite X, a division of The Shoprite Group. Its loyalty programme is Xtra Savings and has achieved an 80% sales coverage in a short p...
#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show)
September 04, 2023 21:00 - 6 minutes - 5.75 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has g...
#426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast!
August 30, 2023 21:00 - 38 minutes - 35 MBToday’s episode features Velocity, the loyalty program from Virgin Australia. As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia's Velocity programme does exactly that! Our guest is Nick Rohrlach, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty business in recent years. Customer loyalty is at the ...
#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers
August 29, 2023 21:00 - 46 minutes - 42.8 MBToday’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and travel and hospitality brands in the world, particularly in the US market. Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about you...
#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show)
August 28, 2023 21:00 - 6 minutes - 6.04 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy. Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth...
#423: AB InBev in Mexico - Leading Loyalty for Beer Brands Including Budweiser®, Corona® and Stella Artois®
August 23, 2023 21:00 - 50 minutes - 46.3 MBToday’s episode featuring an unusual category for us to have on the show but an incredibly interesting one. AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”. The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade...
#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone
August 22, 2023 21:00 - 42 minutes - 39.1 MBThis episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell. Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry. Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal...
#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show)
August 21, 2023 21:00 - 7 minutes - 6.43 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal. David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments. Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created a...
#420: Loyalty Academy Announces FOUR Scholarship Prizes for Aspiring CLMP's
August 16, 2023 21:00 - 40 minutes - 36.8 MBToday’s episode celebrates our 4th birthday in Let’s Talk Loyalty, in partnership with our friends in The Wise Marketer Group, where we are together announcing an incredible competition. My guest is Aaron Dauphinee, Chief Marketing and Business Development Officer with the Group, which includes The Wise Marketer.com website and The Loyalty Academy. The Loyalty Academy was established in 2015 and offers global loyalty education. Since then, it has gone on to certify 739 loyalty marketing...
#419: The Trust Crisis - Australian Research Insights on Consumer Concerns
August 15, 2023 21:00 - 45 minutes - 41.3 MBToday’s episode features insights on trust from Australia. Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market. As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”. This issue is becoming even more critical to address as we become more digitally connected, but al...
#418 : Driving Loyalty in Convenience Retail with Sheetz USA (Short Summary Show)
August 14, 2023 21:00 - 6 minutes - 6.38 MBTom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz. Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations. Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a dire...
#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico
August 09, 2023 21:00 - 45 minutes - 42 MBToday’s episode features the exciting story of the "Doters" loyalty program launched by Viva Aerobus in late 2022. Pablo Sordo joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico. This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit ca...
#416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards
August 08, 2023 21:00 - 40 minutes - 37.2 MBJohan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards. eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide. Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception. 90% of eBucks rewards are redee...
#415: Etihad Guest - Powerful Propositions Building Emotional Loyalty (Short Summary Show)
August 07, 2023 21:00 - 6 minutes - 6.31 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs. Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways! Tom provides a summary of the show that includes a proposition to support the airli...
#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
August 02, 2023 21:00 - 45 minutes - 41.7 MBToday’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals. Our guest is Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States. This year, PetSmart's “Treats” program has reached the incredible milestone of 60 million members! Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the PetSmart Tre...
#413: Top 30 Under 40 Loyalty Royalty - Joe Doran from Capillary Technologies
August 01, 2023 21:00 - 50 minutes - 46.6 MBToday’s episode features some "Loyalty Royalty" an interview with one of the 2023 “Top 30 under 40” award winners at the recent International Loyalty Awards in London. Joe Doran is Senior Vice President of Loyalty for Capillary in North America, and he joins us today to share and celebrate Capillary’s truly incredible list of achievements in 2023 so far. Joe also shares his insights around the latest loyalty sectors and strategies that he believes have explosive potential right now, as w...
#412: Building Your Program's Profitability - Loyalty's Hidden Potential (Short Summary Show)
July 31, 2023 21:00 - 7 minutes - 6.55 MBTune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media. Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on Loyalty’s high margin potential. The original podcast shows the power and potential profitability ...
#411: McDonald's Rewards - Global Loyalty Insights
July 26, 2023 21:00 - 37 minutes - 51.6 MBToday’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years. McDonald’s is, of course, the world’s leading global foodservice retailer, with over 40,000 locations in over 100 countries! Just recently, the business was listed in second place in the *World's Most Innovative Companies of 2023*, and they now operate loyalty programs in over 50 markets, with over 50 million members active! Joining me today to share this incredible st...
#410: Sam's Club Shows Success with Subscriptions
July 25, 2023 21:00 - 43 minutes - 40.2 MBToday’s episode features another leading US retailer that leverages loyalty to grow its business, in this case, to a whopping $84 billion in revenue in their most recent financial year! “Sam’s Club” is a warehouse club with 597 locations across the U.S. and Puerto Rico, that leverages the power of subscriptions since 1983 - way before subscription-based loyalty was so globally recognised as a cool and clever idea! Our guest is Scott Ludwig, Vice President of Membership for Sam’s Club, and ...
#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show)
July 24, 2023 21:00 - 7 minutes - 6.94 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company’s latest innovations and initiatives. When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program. This show was a masterclass in loyalty marketing...
#408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving Loyalty
July 19, 2023 21:00 - 1 hour - 60.6 MBToday’s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Skywards program from Emirates Airlines. Emirates is known and respected globally as one of the world’s best and fastest growing airlines, and its loyalty program, Skywards now recognizes and rewards over 32 million members around the world! Based in Dubai, the Emirates Group employs over 103,000 staff from more than 160 nationalities and in early May 2023, they...
#407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper
July 18, 2023 21:00 - 36 minutes - 33.6 MBThis episode focuses on the loyalty market in Italy, featuring expert insights from Cristina Ziliani. Cristina is a Professor of Marketing at the University of Parma, Italy. She lectures on loyalty management and has been the Director of the Loyalty Observatory since 1999, dedicated to research, consulting and education on Loyalty Management, CRM and CX Cristina is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, wh...
#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)
July 17, 2023 21:00 - 6 minutes - 6.22 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald, Epsilon’s Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment. Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI. Hosted by Tom Peace. Show Notes: 1) Brad Macdonald 2) Epsilon 3) #227...
#405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector
July 12, 2023 21:00 - 56 minutes - 51.8 MBToday’s episode features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. The Emirates General Petroleum Corporation is otherwise known as EMARAT, and they operate as a leading fuel and convenience store retailer across Dubai and the Northern Emirates. Our guest is Ali Bin Zayed, the Senior Manager Corporate Loyalty for Emarat, who has led the development and launch of Emcan, and today he shares the insights behind its name, how it was developed and som...
#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership
July 11, 2023 21:00 - 50 minutes - 46 MBToday, Let's Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show. American Airlines first joined us in April 2020 to share how they were thinking about their loyal customers and the role of the AAdvantage program in those first early days of the Covid pandemic. Now, three years on, we revisit this iconic program – which is in fact the longest-running computerised or travel loyalty program in the world. AAdvantage was established in 1981 wit...
#403: Loyalty Leads the Transformation of Albertsons (Short Summary Show)
July 10, 2023 21:00 - 6 minutes - 6.32 MBIn this weeks Let’s Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens, Albertson’s Former Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations. The original interview with Albertsons showcases a masterclass in retail loyalty strategy and success. Albertsons is one of...
#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
July 05, 2023 21:00 - 49 minutes - 45.6 MBToday’s episode features industry insights from Giant Food, the #3 grocery chain in the United States. Our guest is Ryan Draude, who is leading Giant Food’s loyalty approach with a unique perspective! Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about making sure we create *tangible value* in a way that matters now more than ever to shoppers. Listen to hear Ryan’s willingness ...
#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in Loyalty
July 04, 2023 21:00 - 49 minutes - 45.5 MBThis show is extraordinary as we hear Paula’s voice but as the Let’s Talk Loyalty guest rather than show host. Paula shares the evolution of the Let’s Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts. We learn of Paula’s original intent for starting Let’s Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of c...
#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 (Short Summary Show)
July 03, 2023 21:00 - 6 minutes - 6.04 MBIn this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam Posner, who talks about his hugely popular “For Love or Money™ Australia” research report and insights from 2022 Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types. Whet...
#399: Dubai Golf Shares * Viya* - A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment
June 28, 2023 21:00 - 36 minutes - 49.7 MBToday we meet the CEO of an iconic brand here in the UAE. Dubai Golf was established in 1988 and manages some of the best-loved golf clubs in the whole region, Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek Golf & Yacht Club. The company is incredibly proud of its internationally acclaimed championship courses, and has also successfully evolved its hospitality and entertainment business, with both casual and fine dining restaurants of offer, as well as beautiful swimming, fitness...
#398: The Loyalty Report 2023
June 27, 2023 21:00 - 48 minutes - 44.9 MBToday’s episode of Let's Talk Loyalty features our friends in Bond Brand Loyalty and their annual Loyalty Report. The Loyalty Report is an annual survey, and this year, Bond has tracked a quarter of a million consumers globally, from more than 750 brands, in dozens of industries, across every type of loyalty strategy. With so much scale and visibility from global markets, the 2023 Loyalty Report truly highlights the key insights loyalty program managers need to know right now, such ...
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
June 26, 2023 21:00 - 6 minutes - 6.19 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members. The Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the DISCOVERY guest recognition programme to drive loyalty ...
#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents
June 21, 2023 21:00 - 43 minutes - 39.9 MBToday's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children! Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom. Originally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and a thriving online business, catering to both teachers and parents....
#395: Understanding Loyalty in Czech Republic & Key Take-Outs from The European White Paper
June 20, 2023 21:00 - 48 minutes - 44.2 MBThis episode focuses on the loyalty market in The Czech Republic, featuring expert insights from Radek Hrachovec. Radek has dedicated the last 20 years of his professional life to loyalty programmes and direct marketing and is one of the most skilled practitioners in Central Europe and a Partner of the Voxwise company. Radek is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appea...
#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show)
June 19, 2023 21:00 - 6 minutes - 5.69 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals. Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes beco...
#393: Loyalty and Awards - Travel Loyalty Conference and Connecting in Brazil
June 14, 2023 21:00 - 44 minutes - 40.5 MBToday’s conversation features our friends from the *Loyalty and Awards* conference, which is the largest annual conference dedicated to loyalty managers in the travel sector. Ahead of this year’s event in Rio de Janeiro, Ravindra Bhagwanani, shares his views on the state of the loyalty industry in 2023 and some of the key challenges he sees for loyalty practitioners in the travel sector. These trends of course are also helping to shape the content and agenda for the Loyalty & Awards conf...
#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
June 13, 2023 21:00 - 37 minutes - 34.1 MBFionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable. IIts loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members. Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future custom...
#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show)
June 12, 2023 21:00 - 6 minutes - 5.88 MBListen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant. Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia. Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members. Henry ...
#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better
June 07, 2023 21:00 - 39 minutes - 36 MBToday’s episode features an award-winning Australian retail brand that has won recognition both as the “Innovation Champion of the Year” as well as being rated one of Australia’s COOLEST brands! Barbeques Galore is a nationwide speciality retailer that is dedicated to nurturing Aussie’s love of outdoor cooking and helping everyone “barbeque better”. We are joined by Mike Ainsworth, General Manager of Marketing and Customer with Barbeques Galore, who shares the insights behind their Barbequ...
#389: Loyalty in Indonesia with GoTo Group - The Largest Digital Ecosystem in Indonesia.
June 06, 2023 21:00 - 50 minutes - 46 MBToday’s episode features Indonesia's GoTo Group, which is the largest digital ecosystem in the country. This Group is a publicly-traded company, and it combines on-demand services like ride hailing and food delivery, as well as e-commerce functionality and financial services under various brands. Their first platform is the first one in Southeast Asia to host these three essential use cases in one ecosystem, and it already captures a majority of Indonesian consumer household expenditure,...
#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)
June 05, 2023 21:00 - 6 minutes - 5.68 MBIn 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships. Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Kevin Siew, formerly Vice President and Head of Shangri-La Circle, the latest innovation f...
#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
May 31, 2023 21:00 - 45 minutes - 41.9 MBLet’s Talk Loyalty today features Mastercard, who as well as being one of the world’s leading payment providers, are also in fact, one of the world's largest loyalty services providers. With so much global loyalty expertise, we were thrilled with the opportunity to meet Stephanie Meltzer-Paul, Mastercard’s Executive Vice President of Global Loyalty, who joins us today to share Mastercard’s latest announcement and partnership with Expedia called “Travel With Rewards”. Stephanie also shares...
#386: Partnerships and Personalising for Airline Loyalty Profitability
May 30, 2023 21:00 - 43 minutes - 39.9 MBThis episode of Let’s Talk Loyalty shares some early insights from one of the keynote speakers at this year’s Loyalty & Awards conference in Rio de Janeiro. CarTrawler is one of Ireland’s great technology success stories, and as a B2B technology brand that partners with many of the world’s leading airline loyalty programs to deliver their car rental proposition, we were delighted with the opportunity to chat with their Head of Loyalty - Heather Nolan. Listen to this episode to learn Heath...