Let's Talk Loyalty
538 episodes - English - Latest episode: 1 day ago - ★★★★★ - 16 ratings“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
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Episodes
#483: Flying Blue Going from Strength to Strength
January 10, 2024 21:00 - 33 minutes - 77.2 MBThis episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV. It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia. Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire p...
#482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk
January 10, 2024 06:10 - 44 minutes - 40.7 MBAmanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity. The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in September 2023 after very personal adversity from personal health challenges in 2022. During this podcast, the authors debate ho...
#481: Co-Brand Cards - Commercial and Complex but Critical to Success
January 08, 2024 21:00 - 50 minutes - 46.5 MBToday’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines. Nik is now based between Singapore and the Philippines, where his new business L...
#480: yuu Rewards (Hong Kong) Shares Success with Digital Stamps and Gamification Strategies
January 04, 2024 00:16 - 47 minutes - 43.3 MBToday’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV". This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong. yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members. The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territo...
#479: Breaking News: Announcing Our Latest Guest Host, Carly Neubauer
January 03, 2024 08:37 - 29 minutes - 27.2 MBThis episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer. Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today. Carly is also a compère and committee member for the Australian Loyalty Association, as well ...
#478: Welcome to 2024 - Announcing Exciting Plans for Let's Talk Loyalty in 2024.
January 02, 2024 07:20 - 26 minutes - 24.5 MBWelcome to 2024! As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode! Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success. In this episode, we also extend our thanks to all of our ongoing show sponsors who have already wo...
#477: Loyalty Insights from the GCC and MENA Regions
December 28, 2023 06:26 - 44 minutes - 103 MBThis is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic. Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions. Our guest, Nizar Al Qabbani is a Certified Loyalty Marketi...
#476: ExxonMobil Egypt Drives Loyalty Market in Downstream Business
December 27, 2023 03:37 - 31 minutes - 28.9 MBToday’s episode features an interview with a global brand for the first time ever based in Egypt. ExxonMobil Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, Sherif Fahmy. As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to ...
#475: Reviewing the Award Winning "MySchool MyVillage MyPlanet" program that connects Transactional and Emotional Loyalty (Short Summary Show)
December 25, 2023 21:00 - 6 minutes - 5.97 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa. This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards. Show Notes: 1) Pieter Twine 2) MySchool MyVillage MyPlanet 3) #272: Award Winning "MySchool MyVillage MyPl...
#474: Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference
December 21, 2023 02:28 - 40 minutes - 36.9 MBHello and welcome to today’s episode of LTL and Loyalty TV. My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market. Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets. Now they run an international community of marketers offering loyal...
#473: Leading B2B Loyalty Program from Galderma - Supporting Dermatology Professionals in the Growing Aesthetic Market.
December 19, 2023 21:00 - 41 minutes - 37.6 MBToday’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US. Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector. Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan, Senior Director...
#472: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality (Short Summary Show)
December 18, 2023 21:00 - 6 minutes - 5.86 MBIn this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector. Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, ...
#471: Vietnam Airlines Shares Lotusmiles Loyalty Insights
December 14, 2023 03:49 - 35 minutes - 32.7 MBThis episode is also available in video format on www.Loyalty.TV as well as in audio format. Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines. Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam. Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyal...
#470: Diving into the World of Caffè Nero's Loyalty Program
December 12, 2023 21:00 - 46 minutes - 42.4 MBThis episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero. James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change. He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launche...
#469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show)
December 12, 2023 07:35 - 6 minutes - 5.71 MBIn this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way. With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness. Show Notes :- 1) ...
#468: The North Face - Driving Loyalty for the World's Premier Exploration Company
December 06, 2023 21:00 - 52 minutes - 47.8 MBToday’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV. This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. As y...
#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
December 05, 2023 21:00 - 45 minutes - 42.1 MBDean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show. This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation. Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai). ...
#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)
December 04, 2023 21:00 - 6 minutes - 5.63 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and Décor Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide, This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to en...
#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers!
November 29, 2023 21:00 - 41 minutes - 37.6 MBThis episode is also available in video format on www.Loyalty TV. Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland. Beth is the Director of Re...
#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx
November 28, 2023 21:00 - 47 minutes - 43.1 MBToday’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. James Berry is their Managing Director, Commercial, and he joins me today to share why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform. James also sha...
#463: "Sleep Number" Leverages Loyalty to Drive Advocacy (Short Summary Show)
November 27, 2023 21:00 - 6 minutes - 5.54 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America. The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of lev...
#462: Loyalty in the Philippines - Telecom Giant Shares its Globe Rewards Successes
November 22, 2023 21:00 - 40 minutes - 36.9 MBToday’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers. The Globe Group closed the first ...
#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes
November 21, 2023 21:00 - 30 minutes - 28.1 MBThis episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas. Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers. Spyros is a key contributor to the extended “Understa...
#460:New Models Driving Loyalty: Sharing Data, Ownership & Renting Fashion (Short Summary Show)
November 20, 2023 21:00 - 7 minutes - 6.56 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. Tom summarises Simon’...
#459: United Airline's "Mileage Plus" - Luc Bondar Shares Loyalty Learnings and Success.
November 16, 2023 00:15 - 47 minutes - 43.3 MBToday’s episode is available in both audio and also video format on www.Loyalty TV. United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”. According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone. Joining us today to share how they a...
#458: IAG Loyalty shares Strategy, Innovation and Insights
November 14, 2023 20:53 - 41 minutes - 38.1 MBThis interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals. Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business. It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second! Interestingly, 60% of Avios are collected outside of flying. Rob and Silvia talk through IAGL’s partner approach wi...
#457:Understanding the Innovative Bilt Rewards Program (Short Summary Show)
November 14, 2023 02:11 - 6 minutes - 6.05 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, a...
#457: Understanding the Innovative Bilt Rewards Program (Short Summary Show)
November 13, 2023 22:11 - 6 minutes - 6.05 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, a...
#456: Casey's Digital Transformation (and Pizza's) Driving Customer Loyalty and Retail Success
November 09, 2023 00:27 - 43 minutes - 59.1 MBThis episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s. Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide. Mike shares the role of digital for Casey’s and some of...
#455: Kik Textiles - Winner of the 2023 “Best Loyalty Launch” Award at the International Loyalty Awards in London.
November 07, 2023 21:00 - 43 minutes - 40.2 MBToday we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries. Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs. Sebastian explains some of their key pillars of success...
#454: Understanding Web 3.0, Crypto-currencies, Metaverse and NFT's (Short Summary Show)
November 07, 2023 08:47 - 6 minutes - 6.4 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies. Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program. Hosted by Tom Peace Show Notes: 1) Stuart ...
#453: Loyalty Methods - A Unique Approach Powering Iconic Brands
November 02, 2023 01:11 - 46 minutes - 42.5 MBThis episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods. Emil share s...
#452:The 7 Essential Components for Cultivating Customer Loyalty Marigold
November 01, 2023 01:00 - 53 minutes - 49 MBCreating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. In today's interview, we'll explore how to optimise these key success factors, what works, and why! Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a b...
#452: The 7 Essential Components for Cultivating Customer Loyalty Marigold
October 31, 2023 17:00 - 53 minutes - 49 MBCreating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. In today's interview, we'll explore how to optimise these key success factors, what works, and why! Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a b...
#451: Investigating Airline Loyalty Programs (Short Summary Show)
October 30, 2023 21:00 - 7 minutes - 6.56 MBToday, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co. Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes. Tom’s highlights include airline programs role, positioning, and potential for greater profits. It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming. Hosted by Tom Peace Show Notes: 1) Mark Ross S...
#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative
October 25, 2023 23:42 - 36 minutes - 33 MBThis episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV. Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members. At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their...
#449: Celebrating Phaedon - ICF Next's new Brand Identity
October 24, 2023 21:00 - 37 minutes - 34.8 MBToday’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure! Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty ...
#448: Investigating Railway Loyalty Innovation (Short Summary Show)
October 24, 2023 02:42 - 7 minutes - 6.76 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather tha...
#447: The Asia Pacific Loyalty Awards
October 18, 2023 21:00 - 29 minutes - 40.3 MBThis episode is also available in video format on www.Loyalty TV. Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne. Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice ...
#446: Understanding Loyalty in Ireland & The European Loyalty White Paper
October 17, 2023 21:00 - 47 minutes - 65.6 MBThis episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou. Leanne is the Founder and CEO of Chilli Pepper. She has extensive loyalty experience and is deeply passionate about every aspect of a business that impacts customer loyalty and drives better commercial outcomes for her clients. She is an internationally renowned customer loyalty professional who has helped countless forward-thinking companies achieve new heights by adopting her custom...
#445:How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show)
October 16, 2023 21:00 - 6 minutes - 6.29 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times. The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have had to innovate to stay relevant for customers. Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain thei...
#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall
October 11, 2023 21:00 - 37 minutes - 34.5 MBThis episode is also available in video format on www.Loyalty TV. Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide. Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive ...
#443: South African Loyalty Awards Showcases The Best of the Best
October 10, 2023 21:00 - 46 minutes - 42.2 MBThe 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit, in Cape Town. This was the fifth year of operation of the South African Loyalty Awards. The Let’s Talk Loyalty Show interviews two of the judges who had the challenging job of judging the high calibre entries across 18 different competitive categories. There are 12 judges in total a...
#442:How Sandman Hotel Group delivered Digital Transformation with RSVP Rewards (Short Summary Show)
October 09, 2023 21:00 - 7 minutes - 10 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group RSVP Rewards is one of Canada’s best kept secrets! Listen in to hear how Sandman Hotels completed a dramatic digital transformation of their loyalty program Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses includi...
#441: Loyalty TV Launch - Announcement
October 04, 2023 21:00 - 1 minute - 2.27 MBWelcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and our first major change since we launched this podcast dedicated to loyalty marketing professionals in 2019. We are bringing a selection of our best interviews to a professional TV studio here in Dubai, so you can watch them on this incredible new channel. Please do enjoy our new shows on our website which is very simply available on www.L...
#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers
October 03, 2023 21:00 - 48 minutes - 44.4 MBToday’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across. Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide. With over 2 million people already active and playing game...
#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)
October 02, 2023 22:00 - 6 minutes - 9.37 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program. Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty. e& have a long history of constant evolution and innovat...
#438: Blind Loyalty - 101 Loyalty Concepts - Simplified
September 27, 2023 21:00 - 41 minutes - 38.2 MBToday's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year. Today, Amanda joins us on the show t...
#437: Expedia Partnership Enhances Valuedynamx Proposition
September 26, 2023 21:00 - 41 minutes - 56.5 MBToday’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development. Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group. Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands fr...
#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)
September 25, 2023 21:00 - 7 minutes - 6.44 MBIn this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep V...