#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Let's Talk Loyalty

English - December 05, 2023 21:00 - 45 minutes - 42.1 MB - ★★★★★ - 16 ratings
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Previous Episode: #466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)

Next Episode: #468: The North Face - Driving Loyalty for the World's Premier Exploration Company

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.

This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.

Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).

Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

Hosted by Amanda Cromhout

Show Notes :-

1) ⁠Dean Kowarski

2) ⁠Virgin Active

3) ⁠ Virgin Active Rewards