#468: The North Face - Driving Loyalty for the World's Premier Exploration Company

Let's Talk Loyalty

English - December 06, 2023 21:00 - 52 minutes - 47.8 MB - ★★★★★ - 16 ratings
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Previous Episode: #467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Next Episode: #469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show)

Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV.

This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face.

The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors.

As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode by Vanessa Christie (former Director of Loyalty for the Americas) as well as Erica Hood, Director of Global Membership and Services.

Please listen and enjoy this conversation and insights from The North Face.

Show Notes :-

1) The North Face®

2) Vanessa Christie - Former Director of Loyalty for the Americas

3) Erica Hood⁠

4) www.Loyalty.TV⁠.