#483: Flying Blue Going from Strength to Strength

Let's Talk Loyalty

English - January 10, 2024 21:00 - 33 minutes - 77.2 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk

Next Episode: #484: Let's Talk Loyalty Launches the Wiser Loyalty Podcast Partnership

This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.

It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.

Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.

Show Notes :

1) Ben Lipsey

2) Air France

3) KLM⁠

4) Transavia⁠

5) ⁠Flying Blue⁠

6) www.Loyalty TV⁠.