Let's Talk Loyalty
548 episodes - English - Latest episode: about 13 hours ago - ★★★★★ - 16 ratings“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
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Episodes
#295: Secrets of Success for Subscription Loyalty (Short Summary Show)
October 31, 2022 21:00 - 7 minutes - 7.01 MBAs editor of the UK's most popular frequent flyer website Head for Points, Rob Burgess brings a unique and highly informed perspective on what loyalty propositions are working for the travel industry. With paid loyalty programmes becoming an increasingly popular strategy, Rob shared his insights on the key success factors for a paid loyalty programme, and it was a masterclass on how to "wow" your members with a proposition they are willing to pay for. Listen to enjoy my short summary of R...
#294: East v West - Fascinating Loyalty Program Insights from Asia - Courtesy of Comarch
October 26, 2022 21:00 - 48 minutes - 44.4 MBLoyalty programs share some incredible similarities but also some noticeable differences in western markets, compared with Asian countries like Malaysia, Thailand, and The Philippines. Today, Let's Talk Loyalty meets Jaroslaw (Jarek) Wludyka, who is currently Comarch’s Managing Director for Australia and New Zealand, who shares his fascinating career creating huge loyalty programs for enterprise clients in South East Asia. Jarek explains some of the fascinating comparisons and contrasts, s...
#293: Reducing Churn in the Home Energy Sector with Genesis New Zealand
October 25, 2022 21:00 - 36 minutes - 33.2 MBCreating measurable results and driving customer loyalty in the home energy market can be incredibly challenging. But Genesis Energy, the largest electricity and natural gas retailer in New Zealand, is achieving exactly that, and has the results to prove it! Genesis' loyalty program is called “Power Shout”, and it’s proving to be a highly effective tool in driving customer loyalty, reducing churn and even serving as a compelling reason that NEW customers mention when choosing Genesis for ...
#292: AA Smartfuel New Zealand (Short Summary Show)
October 24, 2022 21:00 - 7 minutes - 7.22 MBAA Smartfuel is a fascinating loyalty programme in New Zealand, designed to delight customers with the opportunity to earn a free tank of fuel! This short show explains the key success factor for the coalition programme, which now boasts more than forty partners, and ensures consumers can achieve meaningful fuel savings from their everyday spend. Listen to learn this unique case study from perhaps the most active loyalty market in the world. Show Notes: 1) AA Smartfuel New Zealand 2) Ia...
#291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry
October 19, 2022 21:00 - 37 minutes - 34.3 MBFedEx Express is one of the world's best-known and most admired business and consumer brands, with average revenues globally of over $95 BILLION! Fedex has been connecting people and their packages around the world for the last 49 years, and it is constantly innovating, including building, launching and continuously evolving an impressive global loyalty programme which we are discussing today. Joining us on this episode is Lynn Tan, who leads the My FedEx Rewards Program for the AMEA reg...
#290: South African Loyalty Awards - Judges Share Insights and Best in Class KPI's
October 18, 2022 21:00 - 43 minutes - 39.7 MBA mature market with outstanding loyalty KPIs celebrates its 4th year of recognising loyalty excellence at the South African Loyalty Awards. Two of the South African Loyalty Awards founding judges share their views on the winning loyalty brands and what stands out as to why they are recognised as best in class. Bronwen Rohland is Head of Retail & CPG at Tata Consulting Services South Africa and Nic Bednall is Chief Commercial Officer at Moya App in South Africa, and both have worked with A...
#289: Privacy, Data & GDPR Insights (Short Summary Show)
October 17, 2022 21:00 - 8 minutes - 7.68 MBData protection, legal compliance and respect for member's privacy are all critical topics for loyalty marketing professionals. Whether it's GDPR or other global regulations, the privacy challenges we face today are escalating in to the "perfect storm". So how can we ensure we're professional, prepared and protected as much as possible? This short summary show explains the factors to consider, as well as the idea of a "Data Health Check", a service offer by Richard Dutton, Managing Direc...
#288: Global Perspectives on Customer Loyalty with Capillary Technologies
October 12, 2022 21:00 - 43 minutes - 40.1 MBCapillary Technologies describes itself as “Asia’s leading SaaS product company” and is the proud technology partner for global clients like Dominos, Shell, and Tata Group, as well as other leading loyalty programs in North America and around the world. The firm is also a new partner for “Let’s Talk Loyalty”, so we were delighted to meet two of their top executives for a masterclass in loyalty marketing, with a truly global perspective. This episode features Aneesh Reddy and Jim Sturm, and...
#287: Crushing Churn & Creating Loyalty by Connecting with Customers
October 11, 2022 21:00 - 44 minutes - 40.5 MBAnita Toth describes herself as “Chief Churn Crusher” for her clients, specializing in programs to help brands understand the true voices of their customers. In this discussion, she shares with us her passionate belief in the importance of senior executives dedicating time to listening to customers consistently firsthand. She explains the limitations of customer surveys, and how brands now, more than ever, need to invest time and resources to truly hear the voices of their customers. Sh...
#286: Bilt Rewards: Rewarding Home Renters (Short Summary Show)
October 10, 2022 21:00 - 8 minutes - 7.72 MBBilt Rewards is the world’s first rewards program that lets you earn loyalty points for your rental payments, so we were delighted to meet Dave Canty, Director of Loyalty and Partnerships about this innovative proposition. In this short summary episode, we look back on how the program was launched in June 2021, with the mission to reward those who rent their home in the US for simply paying their rent on time, while also supporting them long term if they aspire to becoming home owners. Li...
#285: Optimising Email Campaigns with AI and Machine Learning Insights
October 05, 2022 21:00 - 48 minutes - 44.2 MBHow well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner at CPM Analytics, who has run loyalty programs for some of the best- known retailers in Scandinavia. Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics. Listen to hear Sondre explain his in...
#284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers
October 04, 2022 21:00 - 36 minutes - 33.6 MBToday we are hearing from the iconic "Fuel Rewards" program from Shell in North America. With almost 30 million members, and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings. To celebrate their ten-year anniversary, Shell’s Fuel Rewards program recently launched 10 months of exciting new ways to save, and also new ways to win. List...
#283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary
October 03, 2022 21:00 - 6 minutes - 6.08 MBLivelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success. Livelo is now one of the fastest growing and more profitable companies in the country, so listen to hear Daniel Pagano share how the power of a structured and strategic approach can be used delight customers and merchants alike. Show Notes: 1) Daniel Pagano 2) Livelo 3) Let's Talk Loyalty with Livelo - Episode 133
#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector
September 28, 2022 21:00 - 34 minutes - 31.2 MBUlta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states. With over 38 million members, their "Ultamate Rewards" program is one of the key drivers of their continued success. This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from Nicole Bernhardt, the Head of Ultamate Rewards. Listen to hear Nicole share the importance of ...
#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty
September 27, 2022 21:00 - 40 minutes - 37.3 MBToday's episode showcases a healthtech idea that is taking the world by storm! It sounds too good to be true, but Sweatcoin’s business model is based on rewarding its users simply for walking. The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits. Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Ec...
#280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show)
September 26, 2022 21:00 - 6 minutes - 6.17 MBShopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers. The Galerija Belgrade Mall, which opened in late 2020, and its loyalty programme "Moj Beograd" seem to be doing exactly that. Listen to this short summary show to learn all about how this luxury shopping mall developed and funded their loyalty program in a way that's delighting all of the stakeholders involved. Show Notes: 1) Vanesa Jovan...
#279: Loyalty Insights, Successes and Trends with Epsilon
September 21, 2022 21:00 - 49 minutes - 45 MBRalph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region. Ralph has been building loyalty programs and propositions for over twenty years, and he joins me today to share some of the latest fascinating case studies and trends he’s seeing in our industry. In our discussion, Ralph showcases some exciting ideas that have been launched recently by some of Epsilon’s clients. including the latest innovation in FMCG loyalty, with Kelloggs as ...
#278: MOL Group's Digital Transformation across Europe - Led by Loyalty
September 20, 2022 21:00 - 46 minutes - 42.4 MBThe MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries and over 25,000 employees. István Mag, is Head of their Digital Lab, and he joins this episode to share how the MOL Group is transforming itself from a traditional fuel retailer to a digitally-driven consumer goods retailer. The business has incredible plans to expand to new categories, led by loyalty as the platform on which their exp...
#277: Young Warriors Use Loyalty Levers for Maximum Impact (Show Summary Show)
September 19, 2022 21:00 - 7 minutes - 6.59 MBThe "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19. This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic. Show Not...
#277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show)
September 19, 2022 21:00 - 7 minutes - 6.59 MBThe "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19. This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic. Show Not...
#276: Childcare Saver Leverages Partners to Help Reduce the Cost of Childcare
September 14, 2022 21:00 - 40 minutes - 36.9 MBToday's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver. This year-old programme leverages the power of partnerships, community, and operational excellence to deliver a simple yet compelling proposition, focused on helping parents reduce the cost of their childcare. Paula Thomas hosts todays show, and she is joined by Gary Carroll, the CEO and Managing Director of G8 Education Ltd which owns this programme, as well as Kristie A...
#275: Gamification Guru Explains Psychological Drivers of Engagement
September 13, 2022 21:00 - 58 minutes - 53.3 MBThis exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou. Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others. Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players. His “Octalysis Framework” has...
#274: The Loyalty Report 2021 (Short Summary Show)
September 12, 2022 21:00 - 9 minutes - 8.56 MB"The Loyalty Report" features loyalty research with tens of thousands of consumers in North America, so this annual research report is a huge help for our industry to learn from. Today I share the top insights shared from my 2021 interview with Phil Rubin, who explained their latest loyalty learnings, such as the increasing importance of being loyal to your customers (rather than simply expecting it from them). Show Notes: 1) Phil Rubin Interview on The Loyalty Report 2021 2) Phil Rubi...
#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success
September 07, 2022 21:00 - 30 minutes - 28.2 MBAdore Beauty is Australia's number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange. As Head of Loyalty and Retention at Adore Beauty, we are joined once again by Miranda Bliss, who describes herself as someone with “loyalty in her blood” and is incredibly proud to have designed and launched the first ever loyalty programme for Adore Beauty customers. As the program continues to prove itself as a strategic pillar for the busine...
#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.
September 06, 2022 21:00 - 46 minutes - 42.3 MBPieter Twine is the General Manager of the "MySchool MyVillage MyPlanet" loyalty programme, based in South Africa. It is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards. Pieter himself is a judge at the International Loyalty Awards and has worked on the MySchool programme from the early years until now, as it celebrates its 25th anniversary. It is a multi-partner programme but with a difference ...
#271: The Role of Communications to Drive Loyalty - Short Summary Show
September 05, 2022 21:00 - 5 minutes - 4.86 MBToday we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and connection using content. Brands are increasingly realising the power of both audio and video content as tools to build customer loyalty, alongside the loyalty programmes our industry typically manages, so we discuss how adding new communication formats such as the human voice can create compelling connections with customers. Show Notes: 1) Jon Dwoskin 2) ...
#270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality
August 31, 2022 21:00 - 44 minutes - 40.6 MBThis episode showcases an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector. Flycoin is a new, trade-able, digital currency which can be used to reward members with an asset they control – offering a truly web 3.0 approach to driving customer loyalty. Joining "Let's Talk Loyalty" to discuss this is Lenny Moon, CEO of Flycoin - so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for cryp...
#269: HEMA's Heritage and Values Drive Customer Loyalty
August 30, 2022 21:00 - 36 minutes - 33.2 MBToday’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA. With an incredible heritage of almost 100 years, HEMA's approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness. Joining today’s show to share her insights on how this retailer earns so much customer loyalty from its customers is Karlijn Van Den Berg, HEMA's Loyalty & CRM Manager, based in the Netherlan...
#268: Lessons from the Loyalty Science Lab - Short Summary Show
August 29, 2022 21:00 - 7 minutes - 7.03 MBThe Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour. Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals. Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry. Show Notes...
#267: Floor & Decor Shares the "Pro Premier Rewards" Program
August 24, 2022 21:00 - 36 minutes - 33.5 MBToday’s episode of Let's Talk Loyalty features another huge US retail success story! “Floor and Decor” is one of the country’s leading flooring retailers and it has also been recognized as one of Fortune’s 100 fastest-growing companies. We are joined by Matt Goldberg, who shares with us the insights behind the Pro Premier Rewards program – a loyalty strategy that has been designed to deliver powerful benefits to their community of flooring professionals nationwide, with a vision of continu...
#266: "Sleep Number" Leverages Loyalty to Drive Advocacy
August 23, 2022 21:00 - 38 minutes - 34.8 MBToday's episode features an award-winning loyalty program for people who value an exceptional night’s sleep! *Sleep Number* is a 35-year-old retail brand that achieved revenues in excess of $1.85 Billion in 2021. The company operates over 650 stores in 50 states in North America, and seems to be going from strength to strength! In this episode, we discuss their Inner Circle Rewards program and its role in driving customer advocacy. Our guest is Lisa Erickson, Sr. Director of CRM and Loyal...
#265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show)
August 22, 2022 21:00 - 7 minutes - 6.8 MBThe Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships with its customers. In this short summary show, I'm summarising my interview with Dharmesh Bhana, who is leading the evolution of their compelling loyalty proposition, focused on benefitting all stakeholders. Whether it's to help customers manage their money better, reward responsible borrowing or build excitement and engagement at key moments in customer's lives, this lo...
#264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement
August 17, 2022 21:00 - 35 minutes - 32.6 MBToday’s episode of Let's Talk Loyalty features an exciting announcement about how we’re growing the show, now that we're three years old and all grown up! Let's Talk Loyalty was launched in August 2019 and has gone from strength to strength, sharing compelling content three times a week. This show explains the new way we will be bringing you even more exceptional content. Joining today's episode to announce this new partnership is Amanda Cromhout, Founder and CEO of Truth, an internation...
#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty
August 16, 2022 21:00 - 46 minutes - 42.3 MB"Beyonde" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. This episode features the latest customer strategy and inspiring loyalty propositions that the Beyonde team are exploring. Listen to hear Managing Director Simon Rowles talks about data – no longer as “the new oil” but as an even more powerful and profitable asset now that it is...
#262: A Reality Check for Your Loyalty Program (Short Summary Show)
August 15, 2022 21:00 - 7 minutes - 6.73 MBIn this short summary show, I review my interview with Mike Atkin, also known as the "Loyalty Guru", in which he shared the framework that he uses to expertly assess any loyalty program against industry best practice. With any loyalty investment, it's essential to know what's working and what's not, so listen to learn how the "Loyality Check" works, so you can access the same key principles, and understand if your loyalty program is working as powerfully as it should! Show Notes: 1) Mike...
#261: Building Bilt Rewards from Strength to Strength
August 10, 2022 21:00 - 48 minutes - 44.3 MBBilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is just one year old, yet it has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams! We are joined today for a second interview by Dave Canty from Bilt Rewards, who sh...
#260: Short Summary Show of Bart Demczuk Interview from Comarch Middle East
August 09, 2022 21:00 - 7 minutes - 7.04 MBToday is a short summary show of our interview with Bart Demczuk, Managing Director at Comarch Middle East, who joined "Let's Talk Loyalty" in 2021 to share his perspective on our industry and what key issues were top of mind with his loyalty marketing technology clients in the Middle East region. Bart shared his insights and expertise on how to best manage the data that we collect on our customers, given the importance of balancing privacy and personalization in a way that customers truly ...
#259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show)
August 08, 2022 21:00 - 6 minutes - 5.94 MBAdore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer. In 2020, the eCommerce business launched an innovative non points-based loyalty programme called the Adore Society. With exclusive benefits for each loyalty tier based on member's spend, the Adore Society also focuses on education, compelling content and entertainment for customers, which together which are driving incredible growth and loyalty. Miranda Bliss is...
#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights
August 03, 2022 21:00 - 57 minutes - 52.5 MBWeb 3.0 is of the hottest topics in business right now, but most of us have yet to figure out what the potential could be for these newest technologies within our loyalty programs. Whether it's blockchain technology, crypto-currencies, the metaverse, or NFT’s, few can figure out whether the opportunities they offer are purely for fun or for real commercial consideration! Joining me on this show to help separate facts from fiction is Stuart Evans, a Web 3.0 strategy advisor with a passion ...
#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits
August 02, 2022 21:00 - 53 minutes - 49.4 MBToday, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith, who shares his insights on global airline loyalty programmes – their role, positioning, and potential for greater profits with seemingly plenty more room for growth! It's a fascinating discussion about innovative ideas to drive customer loyalty, learning from both the gaming industry as well as strategies that have been adopted by some leading airlines with great success. We hear some fascinating recent valu...
#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
August 01, 2022 21:00 - 6 minutes - 6.33 MBHow can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and expensive! The answer is by adding incredible value and being loyal to members so that they learn to trust your brand, even before they need to buy your products. In this short summary, learn the ideas and insights that are driving growth, connection, and financial wellbeing with Old Mutual's members and customers. Show Notes: 1) Brett Camero...
#255: The Loyalty Report 2022 - Essential Insights and Innovations for Loyalty Professionals
July 27, 2022 21:00 - 54 minutes - 50.3 MBToday’s episode features key insights from the industry's best-known research report that’s produced every year by Bond Brand Loyalty. Featuring insights from more than 39,000 consumers in eleven markets including North America and Europe, it includes consumer loyalty feedback on over 750 consumer brand programs in 15 industries. This episode features Alie Donnelly and Sean Claessen from Bond Brand Loyalty, who share their initial insights that have just been published in the first post-pa...
#254: Loyalty Innovation in the Railway Industry
July 26, 2022 21:00 - 43 minutes - 39.9 MBToday's episode discusses the increasing need for customer loyalty in the railway industry for the first time! Renfe is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past, but also now from two new rail operators. Our interview is with Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares some ...
#253: Human Psychology and It's Role in Loyalty Programmes
July 25, 2022 21:00 - 5 minutes - 5.06 MBThis short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes! Dr. Anil V. Pillai offers some interesting insights on what needs most people are seeking to satisfy when they join our programmes, and key factors to how successfully we deliver on that. This episode showcases key ideas that often get forgotten along the way when we design our loyalty journeys, often becoming increasingly complex to satisfy multiple busin...
#252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation
July 20, 2022 21:00 - 52 minutes - 47.9 MBFew industries have been as dramatically affected by the internet as the publishing industry, when free news and the instant availability of global information online became a threat to the entire business model for newspapers. And yet, despite the disruption, trusted brands like the Irish Times have managed to re-invent themselves and survive, and it was also an industry that benefitted from the impact of the Covid pandemic, as readers increasingly sought information they could trust. Qual...
#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group
July 20, 2022 00:00 - 47 minutes - 43.1 MBOne of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels! In 2021, the Sandman Hotels within the Group completed a dramatic digital transformation of their loyalty program, and in this episode, I'm joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group who shares their journey one year on from launching their RSVP Rewards program....
#250: Star Alliance - Short Summary Show
July 18, 2022 21:00 - 6 minutes - 6.03 MBThis episode celebrates the 250th episodes of Let's Talk Loyalty! The Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty. Listen to learn the highlights of my interview with the Star Alliance Group Director of Loyalty, Renato Ramos who shares some superb alliance loyalty insights, including some ideas on how airline loyalty programs might evolve in the ...
#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth
July 13, 2022 21:00 - 35 minutes - 32.6 MBIn today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed. Etisalat, headquartered in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b. The Group recently rebranded to e& as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositio...
#248: Leading Loyalty for Telecoms Giant Verizon
July 12, 2022 21:00 - 42 minutes - 38.9 MBVerizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Its loyalty program called "Verizon Up" has won multiple loyalty awards so we were joined by Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about it. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty ...
#247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show)
July 11, 2022 21:00 - 7 minutes - 6.83 MBThis episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as a messaging platform, to the power of a voice marketing strategy and my all-time favourite - payment-led loyalty. This short show summarises superb insights from Lisa Brightwell, the founder of one of the UAE's top loyalty agencies, who shares how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer b...