#277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show)
Let's Talk Loyalty
English - September 19, 2022 21:00 - 7 minutes - 6.59 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one.
They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.
This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic.
Show Notes:
2) Madan Padaki