#445:How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show)

Let's Talk Loyalty

English - October 16, 2023 21:00 - 6 minutes - 6.29 MB - ★★★★★ - 16 ratings
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Previous Episode: #444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall

Next Episode: #446: Understanding Loyalty in Ireland & The European Loyalty White Paper

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times.

The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have had to innovate to stay relevant for customers.

Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain their subscribers.

Hosted by Tom Peace

Show Notes:

1) Cliona Mooney⁠

2) ⁠The Irish Times⁠

3) #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation