#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
Let's Talk Loyalty
English - June 13, 2023 21:00 - 37 minutes - 34.1 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show)
Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.
IIts loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.
Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future customer narrative of this extremely impressive retail group.
Hosted by Amanda Cromhout.
Show Notes:
3) TFG Rewards