#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)

Let's Talk Loyalty

English - July 17, 2023 21:00 - 6 minutes - 6.22 MB - ★★★★★ - 16 ratings
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Previous Episode: #405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector

Next Episode: #407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald, Epsilon’s Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.

Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.

Hosted by Tom Peace.

Show Notes:

1) Brad Macdonald

2) Epsilon

3) #227: Measuring the Value of Loyalty Marketing Investment with Epsilon