#407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper

Let's Talk Loyalty

English - July 18, 2023 21:00 - 36 minutes - 33.6 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)

Next Episode: #408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving Loyalty

This episode focuses on the loyalty market in Italy, featuring expert insights from Cristina Ziliani.

Cristina is a Professor of Marketing at the University of Parma, Italy. She lectures on loyalty management and has been the Director of the Loyalty Observatory since 1999, dedicated to research, consulting and education on Loyalty Management, CRM and CX

Cristina is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Italy – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.

Hosted by Charlie Hills.

Show Notes :

1) Cristiana Ziliani

2) European Loyalty Whitepaper

3) Mando-Connect

4) YouGov