#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show)

Let's Talk Loyalty

English - August 21, 2023 21:00 - 7 minutes - 6.43 MB - ★★★★★ - 16 ratings
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Previous Episode: #420: Loyalty Academy Announces FOUR Scholarship Prizes for Aspiring CLMP's

Next Episode: #422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.

David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.

Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!

Hosted by Tom Peace.

Show Notes :-

1) David's Bridal

2) Kelly N Cook

3) #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program