#487: Loyalty Research and Insights from Brazil
Let's Talk Loyalty
English - January 23, 2024 03:38 - 44 minutes - 40.4 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today's conversation is designed to showcase some lessons and learnings from Brazil.
My guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil.
She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil.
Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association.
The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more.
If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.
Show notes:
2) Valuenet
4) ABEMF