#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds

Let's Talk Loyalty

English - February 21, 2024 21:00 - 41 minutes - 94.3 MB - ★★★★★ - 16 ratings
Marketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #500: THANK YOU for this Incredible Milestone - Episode 500 - Audience Feedback

Next Episode: #502: Don't Mind the "Say-Do" Gap, Emotion it

Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.

This episode features another iconic brand - MGM Resorts!

Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.

Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.

Enjoy the show!

Show Notes:

1) Anil Mansukhani⁠

2) Beck Sundquist

3) MGM Resorts⁠

4) MGM Rewards

5) Watch this episode at www,Loyalty.TV