#503: Disrupting and Innovating in Airline and Energy Loyalty Programs in New Zealand
Let's Talk Loyalty
English - February 27, 2024 21:00 - 52 minutes - 48.1 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #502: Don't Mind the "Say-Do" Gap, Emotion it
In this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners.
Monique's expertise doesn't stop there – we'll also uncover the intricacies of her work on the proprietary loyalty program at Mercury Energy.
Get ready for insights into loyalty program innovation and the strategies that drive success in the ever-evolving landscape of customer loyalty.
Hosted by Carly Neubauer
Show Notes: