#499:Endowed Progress Effect: Perception [of progress] is Reality

Let's Talk Loyalty

English - February 19, 2024 21:00 - 10 minutes - 9.19 MB - ★★★★★ - 16 ratings
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Previous Episode: #498: Loyalty Connect Global - Join this Loyalty Industry Flagship Event in Dubai

Next Episode: #500: THANK YOU for this Incredible Milestone - Episode 500 - Audience Feedback

Senior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior.

Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.

Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples. The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and a constructs from a new course will be covered as a theme each month.

Show Notes:

1) ⁠⁠Bill Hanifin⁠⁠⁠

2)⁠⁠Aaron Dauphinee⁠⁠

3) ⁠⁠The Wise Marketer