Humanize What You Buy
32 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 4 ratingsHumanize What You Buy, the community where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the notable stories from their careers - from the risks, rewards, and even failures. Podcast, Community, Content. Join us as we share our love for humanizing what you buy. Find us on Spotify, Google podcast, and the iTunes Podcast App.*Note - all opinions are solely our own and do not represent the opinions of our employers*
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Episodes
Humanize What You Buy is Back!
January 25, 2022 11:00 - 26 seconds - 338 KBHumanize What You Buy Podcast is back and better than ever! Podcast, Community, Content: Join us. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey and perspective on maintaining customer centricity.
June 19, 2020 06:00 - 34 minutes - 23.7 MBE30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey with Zendesk and his perspective on maintaining customer centricity. Especially, in such unprecedented times in the era of the COVID-19 pandemic. How will the startup community continue to add values to their customers? What is Zendesk's involvement and what strategies will pivot in the "new normal." Support the show (https://www.patreon.com/humanizewhatyoubuy)
E29: Marketing recruitement expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020.
February 14, 2020 19:00 - 48 minutes - 33.6 MBIn this episode, marketing recruitment expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020. Tips for your search from resumes to anticipated salary ranges. Michael is definitely a resource to have in your corner!
E28: Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch.
February 04, 2020 03:00 - 30 minutes - 20.7 MBIn this episode, Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch. Sol has built demand marketing functions at Conductor and DataCamp. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.
January 28, 2020 17:00 - 36 minutes - 25.2 MBWhat do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.
E26: Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing.
January 13, 2020 00:00 - 50 minutes - 35 MBIn this episode, Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing. There's this fallacy that content is a framework-based workstream, and he thinks that's kind of ruined B2B creative. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E25: WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration.
January 08, 2020 18:00 - 40 minutes - 27.8 MBIn this episode of the podcast, WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration. Together, John's team of sellers helps WeWork's clients to provide flexible solutions for growth challenges that organizations face. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E24: VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle
December 27, 2019 17:00 - 40 minutes - 27.6 MBIn this episode, VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle and consumer behavior. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E23: Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to avoid burnout in the workplace
December 03, 2019 19:00 - 48 minutes - 33.6 MBIn this episode, Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to recognize, treat, and avoid burnout in the workplace. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E22: Director of Demand Gen, Phil Sharp on Udemy's marketing strategies to drive the democratizing of education
November 20, 2019 21:00 - 36 minutes - 25 MBIn this episode, Director of Demand Generation at Udemy for Business, Phil Sharp discusses how their marketing org is evaluating ABM and Demand Gen strategies to impactfully drive their mission to democratize education. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E21: VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM and customer experience
November 19, 2019 02:00 - 41 minutes - 28.2 MBIn this episode, VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM, customer experience, and community education. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within
November 15, 2019 16:00 - 44 minutes - 30.7 MBE20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within. We not only learn how Zoom approaches ABM, but also how their company values help to drive customer and community advocacy. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E19: What it really means to be customer-focused marketing organization with Nicole DiNicola of Qualtrics.
November 07, 2019 17:00 - 43 minutes - 30.1 MBIn this episode, Head of the CX Industry and ABM at Qualtrics, Nicole DiNicola shares how her experiences have led her to be focused on the customer experience in her role as an ABM practitioner and what it truly means to be a customer-focused marketing organization.
E18: The state of Sales Development with Dan Gottlieb and Eliot Snow of TOPO
November 06, 2019 18:00 - 1 hour - 41.4 MBIn this episode the Sales Development Practice of TOPO dives into what best-in-class sales organizations prioritize to keep their revenues thriving. What are the trends for exponential growth? Support the show (https://www.patreon.com/humanizewhatyoubuy)
E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into action
October 07, 2019 19:00 - 38 minutes - 26.1 MBIn this episode, we get an extended view into how 6sense is able to take insights from the dark funnel and put it into action from one of their rockstar account executives, Zak Garner. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense
October 03, 2019 04:00 - 41 minutes - 28.5 MBIn this episode we discuss what the concept of the "dark funnel" is and how majority of the buyer's journey takes place anonymously online and how to convert these insights into action. We also discuss that these insight driven marketing strategies are just good marketing, calling BS on ABM. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make content great.
October 01, 2019 23:00 - 41 minutes - 28.7 MBIn this episode, CMO of Uberflip, Randy Frisch takes into question what we think we know about content as marketers and what makes it great. Here's a hint, it's all about crafting the right experiences. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E14: Empathy: The secret sauce for customer experience as discussed with Daniel Englebretson of Phononic
October 01, 2019 05:00 - 40 minutes - 28.1 MBIn this episode we discuss why empathy is the "secret sauce" customer experience. Empathy is also a huge step in building alignment between sales, marketing, and ultimately the customer. Director of Growth Marketing at Phononic, Daniel Englebretson joins us for this discussion. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake
September 28, 2019 19:00 - 46 minutes - 31.9 MBIn this episode Senior Analyst of the marketing practice at TOPO, Eric Wittlake shares the current state of ABM and where he sees this growing practice evolving in the future. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E12: Sirius Decisions ABM program of the year winner, Perri Garner shares how she chose the right ABM strategy for Docusign's unique customer selling strategy.
August 23, 2019 16:00 - 29 minutes - 20.1 MBIn this episode Perri Garner, Director of ABM at Docusign and Sirius Decisions ABM program of the year winner, shares how she chose the right ABM strategy for Docusign's unique selling approach.
E11: How to keep your sales process human, featuring Jake Mattock of Convertr
August 22, 2019 18:00 - 41 minutes - 28.8 MBIn this episode, Jake Mattock shares his process for keeping his sales process at Convertr human and empathetic to his buyer's needs. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E10: Why data and an experimentation framework are fundamental to hyper growth, featuring VP of Marketing at Auth0, Martin Gontoviknas
August 21, 2019 16:00 - 43 minutes - 29.8 MBIn this episode, former systems engineer turned marketing executive at Auth0, Martin Gontoviknas discusses why data and an experimentation framework are fundamental to hyper marketing growth. Why he believes Auth0's culture of experimentation and iteration have led them to unicorn status. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E9: Personas, what you probably aren't doing but need to with Ardath Albee, CEO of Marketing Interactions.
August 20, 2019 15:00 - 49 minutes - 34 MBIn this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience.
E8: MomentumABM managing partner, David Caffey on why their ABM strategy has made them become a key architect in many of technology's top ABM programs.
August 19, 2019 20:00 - 32 minutes - 22.3 MBE8: In this episode of the Humanize What You Buy Podcast, we learn about MomentumABM and why they are a key architect in many of technology's top ABM programs from their managing partner David Caffey. https://www.linkedin.com/in/davidccaffey/ Support the show (https://www.patreon.com/humanizewhatyoubuy)
E7: When a side passion turns into a community of 40k professionals with Albert Qian, CEO and Founder of Albert's List
June 26, 2019 21:00 - 44 minutes - 30.3 MBIn this episode, CEO and Founder of Albert's list, Albert Qian tells us how he turned a side passion into a thriving community of 40k professionals in the Bay Area and beyond. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E5: Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach
June 23, 2019 20:00 - 1 hour - 49 MBIn this episode, Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach. Demonstrating genuine interest to delight your customer, what companies need to know. https://www.linkedin.com/in/drodriguez4/ Support the show (https://www.patreon.com/humanizewhatyoubuy)
E6: VP of Marketing at Sigstr, Justin Keller discusses why it takes a village to execute intentional ABM
June 23, 2019 20:00 - 40 minutes - 27.8 MBIn this episode, VP of Marketing at Sigstr, Justin Keller discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/
E4: Lessons from a former Coca-Cola senior brand manager, Jeff Haynes, on how to craft both emotional and functional brand campaigns
June 17, 2019 20:00 - 43 minutes - 30.2 MBIn this episode, Senior Brand Manager for Aaron's, Jeff Haynes teaches us how to craft brand campaigns that are both emotional and functional. Support the show (https://www.patreon.com/humanizewhatyoubuy)
E3: Data-Driven Decision Making with Courtland Smith: Where the heart and the mind blend to develop a strong GTM strategy
June 10, 2019 15:00 - 38 minutes - 17.5 MBIn this episode, VP of Growth Marketing at Fastly, Courtland Smith shares his process in devising a strong GTM strategy - keeping in mind the need for both data and trust-driven decision making. https://www.linkedin.com/in/courtlandsmith/ Support the show (https://www.patreon.com/humanizewhatyoubuy)
E2: Lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/
May 26, 2019 23:00 - 19 minutes - 8.91 MBIn this episode we discuss important considerations for lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/ Support the show (https://www.patreon.com/humanizewhatyoubuy)
E1: The argument for corporate gifting in omnichannel ABM w/ Kris Rudeegraap, CEO of Sendoso
May 05, 2019 23:00 - 21 minutes - 10 MBIn this episode we discuss the argument for corporate gifting in omnichannel ABSM strategy with Kris Rudeegraap, CEO of Sendoso. https://www.linkedin.com/in/rudeegraap/ https://sendoso.com/blog
E0: Humanize What You Buy - Podcast Intro Trailer
April 06, 2019 04:00 - 57 seconds - 473 KBHumanize What You Buy, the podcast where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the most notable stories from their careers - from the risks, rewards, and failures. Join us as we share our love for humanizing what you buy. *Note - all opinions are solely our own and do not represent the opinions of our employers*