E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into action

Humanize What You Buy

English - October 07, 2019 19:00 - 38 minutes - 26.1 MB - ★★★★★ - 4 ratings
Arts Business marketing accountbasedmarketing technology b2b b2bmarketing hightech storytelling accountbasedselling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense

Next Episode: E18: The state of Sales Development with Dan Gottlieb and Eliot Snow of TOPO

In this episode, we get an extended view into how 6sense is able to take insights from the dark funnel and put it into action from one of their rockstar account executives, Zak Garner.

Support the show (https://www.patreon.com/humanizewhatyoubuy)