E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense

Humanize What You Buy

English - October 03, 2019 04:00 - 41 minutes - 28.5 MB - ★★★★★ - 4 ratings
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Previous Episode: E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make content great.

Next Episode: E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into action

In this episode we discuss what the concept of the "dark funnel" is and how majority of the buyer's journey takes place anonymously online and how to convert these insights into action. We also discuss that these insight driven marketing strategies are just good marketing, calling BS on ABM.

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