E26: Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing.

Humanize What You Buy

English - January 13, 2020 00:00 - 50 minutes - 35 MB - ★★★★★ - 4 ratings
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Previous Episode: E25: WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration.

Next Episode: E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

In this episode, Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing. There's this fallacy that content is a framework-based workstream, and he thinks that's kind of ruined B2B creative.

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