E10: Why data and an experimentation framework are fundamental to hyper growth, featuring VP of Marketing at Auth0, Martin Gontoviknas

Humanize What You Buy

English - August 21, 2019 16:00 - 43 minutes - 29.8 MB - ★★★★★ - 4 ratings
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Previous Episode: E9: Personas, what you probably aren't doing but need to with Ardath Albee, CEO of Marketing Interactions.

Next Episode: E11: How to keep your sales process human, featuring Jake Mattock of Convertr

In this episode, former systems engineer turned marketing executive at Auth0, Martin Gontoviknas discusses why data and an experimentation framework are fundamental to hyper marketing growth. Why he believes Auth0's culture of experimentation and iteration have led them to unicorn status.

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