E9: Personas, what you probably aren't doing but need to with Ardath Albee, CEO of Marketing Interactions.

Humanize What You Buy

English - August 20, 2019 15:00 - 49 minutes - 34 MB - ★★★★★ - 4 ratings
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Previous Episode: E8: MomentumABM managing partner, David Caffey on why their ABM strategy has made them become a key architect in many of technology's top ABM programs.

Next Episode: E10: Why data and an experimentation framework are fundamental to hyper growth, featuring VP of Marketing at Auth0, Martin Gontoviknas

In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience.