E28: Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch.

Humanize What You Buy

English - February 04, 2020 03:00 - 30 minutes - 20.7 MB - ★★★★★ - 4 ratings
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Previous Episode: E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

Next Episode: E29: Marketing recruitement expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020.

In this episode, Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch. Sol has built demand marketing functions at Conductor and DataCamp.

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