E19: What it really means to be customer-focused marketing organization with Nicole DiNicola of Qualtrics.
Humanize What You Buy
English - November 07, 2019 17:00 - 43 minutes - 30.1 MB - ★★★★★ - 4 ratingsArts Business marketing accountbasedmarketing technology b2b b2bmarketing hightech storytelling accountbasedselling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Head of the CX Industry and ABM at Qualtrics, Nicole DiNicola shares how her experiences have led her to be focused on the customer experience in her role as an ABM practitioner and what it truly means to be a customer-focused marketing organization.