E3: Data-Driven Decision Making with Courtland Smith: Where the heart and the mind blend to develop a strong GTM strategy

Humanize What You Buy

English - June 10, 2019 15:00 - 38 minutes - 17.5 MB - ★★★★★ - 4 ratings
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Previous Episode: E2: Lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/

Next Episode: E4: Lessons from a former Coca-Cola senior brand manager, Jeff Haynes, on how to craft both emotional and functional brand campaigns

In this episode, VP of Growth Marketing at Fastly, Courtland Smith shares his process in devising a strong GTM strategy - keeping in mind the need for both data and trust-driven decision making. https://www.linkedin.com/in/courtlandsmith/

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