Humanize What You Buy artwork

E4: Lessons from a former Coca-Cola senior brand manager, Jeff Haynes, on how to craft both emotional and functional brand campaigns

Humanize What You Buy

English - June 17, 2019 20:00 - 43 minutes - 30.2 MB - ★★★★★ - 4 ratings
Arts Business marketing accountbasedmarketing technology b2b b2bmarketing hightech storytelling accountbasedselling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E3: Data-Driven Decision Making with Courtland Smith: Where the heart and the mind blend to develop a strong GTM strategy
Next Episode: E5: Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach

In this episode, Senior Brand Manager for Aaron's, Jeff Haynes teaches us how to craft brand campaigns that are both emotional and functional. 

Support the show (https://www.patreon.com/humanizewhatyoubuy)