E12: Sirius Decisions ABM program of the year winner, Perri Garner shares how she chose the right ABM strategy for Docusign's unique customer selling strategy.

Humanize What You Buy

English - August 23, 2019 16:00 - 29 minutes - 20.1 MB - ★★★★★ - 4 ratings
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Previous Episode: E11: How to keep your sales process human, featuring Jake Mattock of Convertr

Next Episode: E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake

In this episode Perri Garner, Director of ABM at Docusign and Sirius Decisions ABM program of the year winner, shares how she chose the right ABM strategy for Docusign's unique selling approach.