E14: Empathy: The secret sauce for customer experience as discussed with Daniel Englebretson of Phononic

Humanize What You Buy

English - October 01, 2019 05:00 - 40 minutes - 28.1 MB - ★★★★★ - 4 ratings
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Previous Episode: E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake

Next Episode: E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make content great.

In this episode we discuss why empathy is the "secret sauce" customer experience. Empathy is also a huge step in building alignment between sales, marketing, and ultimately the customer. Director of Growth Marketing at Phononic, Daniel Englebretson joins us for this discussion.

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