GROW B2B FASTER
104 episodes - English - Latest episode: 6 months ago - ★★★★★ - 4 ratingsA weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
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Episodes
Ep 73 - Joerg Klueckmann - The Courage to be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy
October 24, 2023 04:00 - 47 minutes - 32.4 MBHas data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more. You’ll learn: 1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing 2. How to ensure ROI on your marketing investments while leaving room for experim...
Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company
February 02, 2023 05:00 - 49 minutes - 33.9 MBDriving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full. You’ll learn: 1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge 2. How Recharge is distributing its demand gen investments in paid search as a market leader 3. Why Rodolfo still regularly listens in ...
EP 71: The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
December 22, 2022 05:00 - 1 hour - 51.6 MBOut with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM Seri...
Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
December 22, 2022 05:00 - 1 hour - 51.6 MBOut with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM Seri...
Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford
November 23, 2022 05:00 - 9 minutes - 6.7 MBIs content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’ll learn: 1. Brendan's 4-part content marketing framework that sees the most success 2. What...
EP 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales
November 17, 2022 05:00 - 52 minutes - 36 MBBusiness environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian lever...
Ep 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales
November 17, 2022 05:00 - 52 minutes - 36 MBBusiness environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian lever...
EP 69 - Pim Geurts - How to Build Your Own B2B Community
November 10, 2022 05:00 - 1 hour - 44 MBThe secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You’ll learn: 1. What a B2B community is according to Pim 2. How to build your own B2B community 3. How to get your community members involved 4. The value ...
Ep 69 - Pim Geurts - How to Build Your Own B2B Community
November 10, 2022 05:00 - 1 hour - 44 MBThe secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You’ll learn: 1. What a B2B community is according to Pim 2. How to build your own B2B community 3. How to get your community members involved 4. The value ...
EP 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass
November 03, 2022 05:00 - 1 hour - 57.4 MBWie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt 2. Wie EGYM Wellpass ...
Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass
November 03, 2022 05:00 - 1 hour - 57.4 MBWie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt 2. Wie EGYM Wellpass ...
EP 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
October 19, 2022 04:00 - 1 hour - 45.4 MBWho are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today: 1. How start-...
Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
October 19, 2022 04:00 - 1 hour - 45.4 MBWho are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today: 1. How start-...
Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business
October 13, 2022 04:00 - 1 hour - 51.9 MBWhen should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The right time to start building a partner ecosystem. 2. Shawn’s advice to anyone who wants to start ...
EP 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business
October 13, 2022 04:00 - 1 hour - 51.9 MBWhen should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The right time to start building a partner ecosystem. 2. Shawn’s advice to anyone who wants to start ...
Ep 65 - Carrie Kelly - How to Influence Your Whole Sales Pipeline with Marketing
September 29, 2022 04:00 - 1 hour - 45.1 MBTake a guess. Who is the most important stakeholder in your marketing strategy? The answer is simple — it’s your customers! In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You’ll learn: 1. How to influence the sales pipeline with marketing 2. Which metrics you should track to measure the impact of your marketing strategy 3...
Ep 64 - Johanna Fagerstedt - From small startup to global scale-up – the keys to growth through marketing
August 18, 2022 04:00 - 1 hour - 46.7 MBMarketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth? Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it. What's in it for you: 1. Why marketing doesn’t stop after winning a customer 2. How Quinyx uses an annual community event to build thought leadership and create content 3. Best practices for setting up a successful community event 4. How Quinyx uses their "Customer Happin...
Ep 63 - Massimo Pernicone - Driving Growth & Fueling Sales with the Right Sales Tools
August 11, 2022 04:00 - 49 minutes - 33.8 MBTechnology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sales tools 3. What mistakes to be aware of when introducing new tools & how to avoid them 4. How to choose the right sales tool for your compan...
Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop
August 04, 2022 04:00 - 1 hour - 50.5 MBHow can you use social media to win leads, grow your B2B business and support sales? Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events play for ExtraHop’s marketing 3. Why building in-house influencers is a win for the company 4. How to use use cases to win clients in B2B 5. How ...
Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop
August 04, 2022 04:00 - 1 hour - 50.5 MBHow can you use social media to win leads, grow your B2B business and support sales? Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events play for ExtraHop’s marketing 3. Why building in-house influencers is a win for the company 4. How to use use cases to win clients in B2B 5. How ...
Ep 61 - Bill Staikos - Building Successful Communities & Leveraging Thought Leadership for B2B Growth
July 28, 2022 05:00 - 1 hour - 54.3 MBHow can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it. What's in it for you: 1. Why and how Medallia invests in their client led community & community events to drive growth 2. How B2B companies can start building active communities 3. Who to hire to be successful with community building 4. How Bill sets h...
Ep 60 - How Can You Leverage Your Own Podcast to Win Clients? - Sammy Gebele on Peers over Beers with Chris Detzel
June 29, 2022 05:00 - 38 minutes - 26.4 MBCreating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why meetups work for building strong connections This episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel. ...
Ep 60 - How Can You Leverage Your Own Podcast to Win Clients? - Sammy Gebele on Peers over Beers with Chris Detzel
June 29, 2022 05:00 - 38 minutes - 26.4 MBCreating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why meetups work for building strong connections This episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel. ...
Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software
June 01, 2022 05:00 - 1 hour - 41.7 MBValue without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level 4...
Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software
June 01, 2022 05:00 - 1 hour - 41.7 MBValue without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level 4...
Ep 58 - Steve Baumgartner - 30% Growth Each Year: How Steve Sets up B2B Enterprise Sales Processes & Leverages Channel Sales for Maximum Success at inriver
May 25, 2022 05:00 - 1 hour - 51.9 MBHow does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for you: 1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged 2. How sales works with partner teams and marketing for effective channel management 3. How inriver uses sales enablement content to drive customer growth 4. Steve’s take ...
Ep 57 - Monika den Os - Monika's Secret Sauce to Finding Great Content & How She Uses it to Generate Leads
May 18, 2022 09:00 - 56 minutes - 38.8 MBHow does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy. What's in it for you: 1. How Monika creates her key content piece for the whole year 2. Monika’s best kept secret to driving valuable leads 3. How Bizzdesign’s community program helps them drive sales 4. How Bizzdesign leverages LinkedIn to get...
Ep 56 - Steve Kline - First 100 Days as CRO – How Steve Planned and Started his CRO Position for Fast Impact at ENGIE Impact
May 11, 2022 05:00 - 1 hour - 50.3 MBHow did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy. What's in it for you: 1. Steve’s roadmap to starting as a new CRO at ENGIE Impact 2. How to define a profile for hiring the best new talent to enhance your team 3. How to structure your sales team for maximum success 4. How your company culture influences your team 5. ...
Ep 55 - Ira Sharp - Framework: How Ira Sharp Established Himself as a B2B Industry Thought Leader while working for Phoenix Contact USA
May 04, 2022 05:00 - 1 hour - 46.9 MBHow did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA? Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in it for you: 1. What framework Ira used to establish himself as an industry thought leader on LinkedIn 2. How to expand your network and reach on...
Ep 54 - Scott Leese - 2 to 200 in Under 2 Years: How Scott Scaled Up his Sales Team by Posting on LinkedIn & Grew to 84,000 Followers and Content with 1,000s of Likes
April 27, 2022 06:00 - 1 hour - 59.1 MBHow Scott scaled his sales teams from 2 to 200 in under 2 years by posting on LinkedIn – where he now has 84,000 followers and content with 1,000s of likes. We are super happy to have LinkedIn superstar Scott on our show who talks about his journey, challenges and best practices in B2B sales with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. How Scott scaled up his sales team on LinkedIn to 200 and established thought leadership on the platform 2. What resources helpe...
Ep 53 - Oliver Wedell: +50% growth as a $1 Billion Company - how does MongoDB pull it off?
April 21, 2022 06:00 - 44 minutes - 30.9 MBThere's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market. Oliver Wedell, Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show. What's in it for you: 1. How being an open source company helps MongoDB accelerate growth and sell more 2. Why a focus on demand generation in B2B sales is the way to successful sales 3. Why direct sales is Mongo DB’s main way...
Ep 53: +50% growth as a $1 Billion Company - how does MongoDB pull it off?
April 21, 2022 06:00 - 44 minutes - 30.6 MBThere's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market. Oliver Wedell, Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show. What's in it for you: 1. How being an open source company helps MongoDB accelerate growth and sell more 2. Why a focus on demand generation in B2B sales is the way to successful sales 3. Why direct sales is Mongo DB’s main way...
Ep 52 - Justin Welsh is cracking the LinkedIn Code: $2m revenue in 2 years, posts with 1,000s of likes & comments - and 0$ spent on marketing
April 12, 2022 06:00 - 42 minutes - 29.5 MBHow did Justin get to $2m in revenue in 2 years on LinkedIn, and create content that has 1,000s of likes & comments? In today's GROW B2B FASTER episode, Justin Welsh shares with Sammy, how to get the best out of LinkedIn, and how it can help you grow your B2B business fast. What's in it for you: 1. How to build a successful LinkedIn community as a B2B business 2. How to find your niche and create attention for your business on LinkedIn 3. How to create content that works on LinkedIn About...
Ep 51 - Mark Wilchynski - Eliminating 'Bad Deals' and Revamping Your Company Culture for B2B Growth
February 27, 2022 12:00 - 1 hour - 50.9 MBDon't you wish you could sniff out a 'Bad Deal' before you went all in? So does today's guest at GROW B2B FASTER: Mark Wilchynski, VP of America Sales at Zoomin Software. What’s in it for you 1. How to spot and get rid of potentially 'bad deals' – and bring more quality to the deals you’re after 2. How to build a framework for a sales organization that works 3. How clear feedback in your teams can lead to substantial growth 4. What using a reverse timeline can ...
Ep 50 - David Meerman Scott - You Can Create B2B Demand Instead of Mass-Spamming Your Buyers
January 16, 2022 09:00 - 30 minutes - 21.2 MBOur Guest is David Meerman Scott, author of various bestselling business books, keynote speaker, as well as LP and Strategic Advisor at Stage 2 Capital. What’s in it for you 1. How to choose the right VC firm to help your growth as a company 2. How to avoid mass-spamming your buyers and successfully change your marketing strategies 3. How important it is to create your own content real estate 4. How the world of cold calling is changing About David David is a marketing strategist, entrep...
Ep 49 - Brad Hill - How SkillGigs successfully combines a SAAS subscription with a usage-based payment model
January 09, 2022 10:00 - 1 hour - 49.8 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Brad Hill, President at SkillGigs. What's in it for you: 1. How to create trust with your potential client – a key skill for every salesperson 2. Communicating the value you offer in a way that it also meets the customer’s need 3. How combining payment models will keep your customers hooked 4. How to find the right hire for your team About Brad With more than 24 years of global exper...
Ep 49 - Brad Hill - How SkillGigs successfully combines a SAAS subscription with a usage-based payment model
January 09, 2022 10:00 - 1 hour - 49.8 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Brad Hill, President at SkillGigs. What's in it for you: 1. How to create trust with your potential client – a key skill for every salesperson 2. Communicating the value you offer in a way that it also meets the customer’s need 3. How combining payment models will keep your customers hooked 4. How to find the right hire for your team About Brad With more than 24 years of global exper...
Ep 48 - Markus Rupprecht - 1 KPI to rule them all
January 06, 2022 08:00 - 1 hour - 47.2 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay. That's in it for you: 1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal 2. How to win clients with direct sales 3. Why social media plays such a huge role in big whale hunting 4. Why you should share more of your knowledge and not hold back About Markus Markus is an entrepreneur with a broad overview ...
Ep 48 - Markus Rupprecht - 1 KPI to rule them all
January 06, 2022 08:00 - 1 hour - 47.2 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay. That's in it for you: 1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal 2. How to win clients with direct sales 3. Why social media plays such a huge role in big whale hunting 4. Why you should share more of your knowledge and not hold back About Markus Markus is an entrepreneur with a broad overview ...
Ep 47 - Rüdiger Spohrer - How a 2.4bn € industrial automation company effectively leverages B2B influencer marketing and creates valuable content for lead generation
December 19, 2021 11:00 - 52 minutes - 36.3 MBIn today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn 1. How to effectively leverage influencer marketing and create valuable content for lead generation 2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale 3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and sales About Rüdiger Rüdiger is a globally experienced mar...
Ep 46 - Carsten Schryver - How a 3rd Generation Freight Forwarder Thrives & Grows Despite the Logistical Chaos Caused by the Pandemic
December 12, 2021 11:00 - 39 minutes - 27.4 MBIn today's episode with Carsten Schryver, CEO of Schryver Group, you will learn 1. How Schryver successfully transformed their sales strategy during the pandemic 2. How Schryver reaches out to potential customers through carefully designed emails 3. How to capture opportunities through precise market research 4. Why transparency about your failures will strengthen your customer relations 5. How Schryver fosters an effective work culture across continents About Carsten Carsten is an ambiti...
Ep 45 - Anna Cleary - Driving growth in a cookieless world - what Software AG's marketing changed to thrive in this new era
December 05, 2021 11:00 - 58 minutes - 40.1 MBIn today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn: 1. Mindful tactics to effectively increase your customers' brand awareness and decision-making 2. How to end the war between marketing and sales and transform them into a winning team 3. The key to succeed and thrive in the new era to come: a cookieless world About Anna Anna is an energetic marketing executive with 20+ years international experience in marketing management and inside...
Ep 44 - Ian Koniak - How to sell to senior executives & create demand through LinkedIn posts
November 28, 2021 11:00 - 1 hour - 45.4 MBIn today's episode with Ian Koniak, President and Founder of Ian Koniak Sales Coaching, you will learn: 1. How social selling and saving the best for first will boost your company's success 2. Two principles and three skills you need to learn to become the best (sales-)version of yourself 3. A step-by-step guide on how to successfully reach out and sell to senior executives About Ian Ian Koniak is President and Founder of Ian Koniak Sales Coaching, which helps AE's go from good to great by...
Ep 43 - Jim McAvoy - How Cold Calling B2B Leads Can Be Better Than Going to the Dentist ;)
November 20, 2021 15:00 - 1 hour - 46.5 MBIn today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn: 1. How to generate warm, semi-warm and cold leads through effective outreach strategies 2. Why you should frame cold calling as a game and leverage your competitive spirit 3. The most effective benchmarks and KPIs to track your outreach performance 4. A step-by-step guide to formulating a compelling value proposition and mastering engaging cold-call dialogues 5. The tools and tactics that will help you...
Ep 42 - Jamal Reimer - 160+ Million Dollar of SAAS Deals Closed in his Sales Career - Learn How to Close B2B MEGA DEALS Yourself
October 22, 2021 05:00 - 55 minutes - 38 MBIn today's episode with Jamal Reimer, VP Commercial at Saama, you will learn 1. What Blue Ocean Sales Tactics are and How to Use them Effectively 2. How to win B2B MEGA DEALS 3. Why You Should Stop Broad-Based Email Prospecting and What to Do Instead to Win Mega Deals About Jamal Jamal has more than 30 years of experience in sales and leadership. He started selling books door-to-door and worked his way up to close multiple mega deals. After his studies at the University of North Carolina, ...
Ep 41 - Patrick Trümpi - The state of flux in Sales
October 10, 2021 18:00 - 1 hour - 42.2 MBIn today's episode with Patrick Trümpi, CSO at Unique, you will learn 1. Why a multichannel sales strategy is most effective for your B2B business 2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn 3. How to effectively differentiate and stand out from the competition as a B2B sales organization About Patrick Patrick is an ambitious sales leader, always looking to help others. He applied for a B2C sales position while studying economics, not knowing...
Ep 40 - Sammy Gebele - 3 Do's and Dont's for Effective Posting on LinkedIn & why McKinsey could stop posting altogether...(4 min.)
October 03, 2021 22:00 - 4 minutes - 3.38 MBIn this 4 min. show, Sammy gives you 3 do's and dont's for effective posting on LinkedIn. You will learn what measures you can take to effectively gain more reach. And you will also learn what you can stop doing altogether... About the host Sammy Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and yo...
Ep 39 - Stephan Kühr - How to enter the US Market as a German B2B SAAS company
September 26, 2021 20:00 - 39 minutes - 27.2 MBIn today's episode with Stephan Kühr, CEO at 3YOURMIND you will learn 1. Why startups launching an unfinished solution gain an advantage over the competition in the long run 2. How 3YOURMIND's sales and marketing strategy has transformed throughout their growth journey 3. How to successfully enter the US market and sell your product as a German B2B SaaS company About Stephan Stephan Kühr is a thriving business leader and CEO of 3YOURMIND. His entrepreneurial career started at age 17, when ...
Ep 38 - Chris Apostel - The Importance of Uniqueness in Sales
September 19, 2021 22:00 - 43 minutes - 29.7 MBIn today's episode with Chris Apostel, Sales Director DACH at GUURU you will learn 1. The present state and enormous future potential of the customer service landscape. 2. How GUURU stands out from today's digital noise by taking a unique approach to selling. 3. How to discover the passion you want to make a living with and the key traits of a great salesperson. About Chris Chris is a seasoned professional, passionate about the conversational commerce megatrend, SaaS solutions and consulti...
Ep 37 - Mike Troiano - How to create your compelling company story that helps you win B2B customers, employees and investors alike
September 12, 2021 22:00 - 50 minutes - 34.8 MBIn today's episode with Mike Troiano, Partner at G20 Ventures you will learn 1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world. 2. What makes a good company story and a step-by-step guide on how to master effective storytelling 3. How to turn marketing and sales into a go-to-market team that drives your company's success About Mike Mike is a successful venture capitalist who brings nearly 25 years of business management and ...