Ep 61 - Bill Staikos - Building Successful Communities & Leveraging Thought Leadership for B2B Growth

How can you build active communities as a B2B company?

Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it.

What's in it for you:
1. Why and how Medallia invests in their client led community & community events to drive growth
2. How B2B companies can start building active communities
3. Who to hire to be successful with community building
4. How Bill sets his focus for content topics for thought leadership
5. Bills framework to create content consistently on LinkedIn

About Bill:
Bill is Senior Vice President, Evangelist and Head of Community Engagement at Medallia. He provides expertise in CX Strategy and CX & Contact Center Tech Stack. His areas of experience also include research & insights, data & analytics, transformation, journey analytics & orchestration, metaverse, artificial intelligence and machine learning – to make better decisions around customers, employees and building a customer-centric culture. Bill loves playing Legos with his kids. On most days, he meditates at his desk for 10 minutes before starting work.

Find Bill on LinkedIn: https://www.linkedin.com/in/becustomerled/

Bill's business book recommendations:
On the Road: the Original Scroll – Jack Kerouac https://amzn.to/3yDHoft
Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money – B. Joseph Pine, James H. Gilmore https://amzn.to/3O5pHLM
The Wallet Allocation Rule: Winning the Battle for Share - Timothy L. Keiningham https://amzn.to/3RvY69f
The Grid: The Master Model Behind Business Success - Matt Watkinson https://amzn.to/3cfDbHt
The Snowball: Warren Buffett and the Business of Life - Alice Schroeder https://amzn.to/3AOMLLv

Bill's favorite business leaders:
Jack Welch – https://www.linkedin.com/in/johnfwelch/
Fred Reichheld – https://www.linkedin.com/in/fredreichheld/
Joe Pine – https://www.linkedin.com/in/joepine/
Justin Welsh – https://www.linkedin.com/in/justinwelsh/
Dennis Geelen – https://www.linkedin.com/in/dennis-geelen-5a95703/

Our GROW B2B FASTER episode with Justin Welsh: https://podcast.sawoo.io/1166228/10418104-ep-52-justin-welsh-is-cracking-the-linkedin-code-2m-revenue-in-2-years-posts-with-1-000s-of-likes-comments-and-0-spent-on-marketing
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About Medallia:
Medallia offers a SaaS platform focused on customer experience management. The award-winning Medallia Experience Cloud leads the market in understanding and managing customer, employee and citizen experiences. Using Medallia Experience Cloud, customers can reduce churn, convert disengaged customers into promoters and buyers, create cross-sell and up-sell opportunities on the fly, and make revenue-generating business decisions that provide a clear and strong return on investment.

Website: https://www.medallia.com/
Industry: Software development
Company size: 2000
Headquarters: San Francisco, California, United States
Founded: 2001
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy: https://www.linkedin.com/in/sammygebele/
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Past show guests:  Justin Welsh, Ian Koniak, and many more.