In today's episode with Patrick Trümpi, CSO at Unique, you will learn

1. Why a multichannel sales strategy is most effective for your B2B business
2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn
3. How to effectively differentiate and stand out from the competition as a B2B sales organization

About Patrick
Patrick is an ambitious sales leader, always looking to help others. He applied for a B2C sales position while studying economics, not knowing what he was getting into. After 4 years, he had set up and sold a regional office of the Schweizer Vermögensberatung. Thereafter, he joined the rapidly growing CH startup Starmind and spent the next five years there, with the last year as VP Sales responsible for the US business. Today, he heads the sales department of Unique, co-hosts the B2B Startup Sales Podcast, and serves as Sales advisor and mentor. Patrick loves a day riddled with habits, as he gets up early in the morning, reads books, journals, makes cold calls, goes running, and meditates. His first priority is friends and family, so "working" until 60 is out of the question.

About Unique
The Unique platform reinvents sales for the era of remote working and beyond. We believe that there are winning moments in every customer conversation. Unique is there to capture key moments of insight and connection during video calls and coach you to the most effective customer engagement.

About the host Pablo
Pablo is a continuous learner with excellent people skills and a very driven can-do attitude. Finding the right solutions and helping clients to grow is his top priority and enables him to build strong business relationships. Prior to working at SAWOO, Pablo founded his own Startup and worked for many years in different positions to widen his understanding of Sales & Business Development.

Shownotes
Find Patrick on LinkedIn
(https://www.linkedin.com/in/patrick-tr%C3%BCmpi-663a3682/)

Reach out to Patrick via [email protected] or +41 789198890

Patrick’s B2B Startup Sales Podcast
(https://anchor.fm/thesalesplaybook)

Patrick’s company Unique
(https://www.unique.ch/)

Patrick’s favorite business books:
How to win friends and influence people by Dale Carnegie
(https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034)

The 7 habits of highly effective people by Stephen R. Covey
(https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/1982137274/ref=sr_1_1?dchild=1&keywords=The+7+Habits+of+Highly+Effective+People&qid=1632705057&sr=8-1)

Patrick’s favorite business leader: John McMahon, Board Member at Snowflake and MongoDB and Author
(https://www.linkedin.com/in/johnmcmahon1/)