Ep 37 - Mike Troiano - How to create your compelling company story that helps you win B2B customers, employees and investors alike

In today's episode with Mike Troiano, Partner at G20 Ventures you will learn

1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world.
2. What makes a good company story and a step-by-step guide on how to master effective storytelling
3. How to turn marketing and sales into a go-to-market team that drives your company's success

About Mike
Mike is a successful venture capitalist who brings nearly 25 years of business management and marketing experience to help entrepreneurs. A graduate of Cornell and Harvard Business School, he spent his early career at leading global advertising agencies including McCann-Erickson and FCB. Later, Mike served as President of NASDAQ-listed systems integrator Primix, among others, and helped companies like m-Qube and Actifio to incredibly successful exits. Today, besides being a partner at G20 Venture, he is a TechStars mentor, podcast host and board member of Hometap and Hack Diversity. He is one of the top 1% most influential people on Twitter and one of the most popular writers on venture capital on Medium. In his spare time, he enjoys the outdoors, whether on the water in the summer or in the mountains in the winter.

About G20 Ventures
Founded in 2013, G20 Ventures is a venture capital firm based in Boston, MA. Backed by more than 20 of the Northeast's most successful entrepreneurs, the company provides early-traction capital to East Coast tech startups. They believe that good business is personal, which is reflected in their "Human Scale Venture Capital" approach to investing. G2 Ventures looks for great teams that have fallen in love with great problems and are at or near the inflection point of customer validation. Thereby, their focus lies not on optimizing transactions at the expense of relationships or on scaling their own business, but clearly on the growth of the companies they invest in, and the capital entrusted to them. Their portfolio includes successful tech companies such as Evergage, 128 Technology, CloudZero and Mulberry.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Mike
Find Mike on LinkedIn
(https://www.linkedin.com/in/mtroiano/)

Connect with Mike via Twitter
(https://twitter.com/miketrap?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)

Check out Mike’s blog and podcast
(https://miketrap.medium.com/)
(https://racket.com/miketrap)

Mike’s company G20 Ventures
(https://www.g20vc.com/)

Mike’s favorite business book: Ogilvy on Advertising by David Ogilvy
(https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)

Mike’s favorite business leader: Steve Jobs and Scott Galloway, Clinical Professor of Marketing at NYU Stern School of Business and founder of L2