Ep 47 - Rüdiger Spohrer - How a 2.4bn € industrial automation company effectively leverages B2B influencer marketing and creates valuable content for lead generation

GROW B2B FASTER

English - December 19, 2021 11:00 - 52 minutes - 36.3 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 46 - Carsten Schryver - How a 3rd Generation Freight Forwarder Thrives & Grows Despite the Logistical Chaos Caused by the Pandemic

Next Episode: Ep 48 - Markus Rupprecht - 1 KPI to rule them all

In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn

1. How to effectively leverage influencer marketing and create valuable content for lead generation
2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale
3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and sales

About Rüdiger
Rüdiger is a globally experienced marketing executive with a proven track record of developing marketing strategies and successfully aligning cross-departmental marketing and sales plans to drive revenue. His areas of expertise include industrial automation, consumer electronics and e-commerce. Holding a diploma in business administration, Rüdiger has held various senior marketing positions at Greygroup, Commerzbank and Wacom. In 2017, he co-founded s7-PlugIn and since 2018 he has been Global Marketing & Communications Director at Phoenix Contact. In his free time, Rüdiger enjoys running, listening to podcasts and is interested in art and culture.

About Phoenix Contact
Phoenix Contact is a global market leader based in Germany and stands for pioneering components, systems and solutions in the fields of electrical engineering, electronics and automation. Together with customers and partners, they design innovative solutions for, among other things, transport infrastructure, electromobility or regenerative energies and intelligent supply networks. Phoenix Contact is facing up to technological developments and the associated social change. With almost 100 years of experience in mechanical engineering and automation, Phoenix Contact and its 17600 employees across more than 100 countries are striving to shape tomorrow's intelligent production today.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Rüdiger
Find Rüdiger on LinkedIn
(https://www.linkedin.com/in/ruediger-spohrer/)

Rüdiger’s company Phoenix Contact
(https://www.phoenixcontact.com/online/portal/pc)

Rüdiger’s favorite business book: Who Moved My Cheese from Spencer Johnson
(https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=)

Rüdiger’s favorite business leader: Kağan Sümer, CEO & Founder Gorillas (https://www.linkedin.com/in/kagansumer/)