GROW B2B FASTER
104 episodes - English - Latest episode: 9 months ago - ★★★★★ - 4 ratingsA weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
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Episodes
Ep 36 - Dr. Nikolaus von Jacobs - How to start & grow your own conference
September 05, 2021 22:00 - 43 minutes - 30.1 MBIn today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn 1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales. 2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic 3. A step-by-step guide on how to efficiently build your own conference from scratch About Nik Nik's great passion is driving deals, where in his role...
Ep 35 - Vlad Blagojević - 101 for ABM - How to tackle Account Based Marketing for B2B companies
August 30, 2021 10:00 - 1 hour - 42.6 MBIn today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn 1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing 2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry 3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedback About Vlad Vlad is a highly experienced sales and marketing executive who has been selling and marketing B2B technolo...
Ep 34 - Sam Griffard - How to set-up a B2B community
August 22, 2021 22:00 - 59 minutes - 40.9 MBIn today's episode with Sam Griffard, Head of Sales at Gather you will learn 1. How Gather’s unique technology is serving the funeral industry and helps people in their time of need 2. What outreach channels Gather uses in order to approach their seemingly extraordinary target groups 3. Sam's take on quantity and quality in outreach and his mission to transform cold calling practices About Sam Sam describes himself as a "sales nerd" and is downright obsessed with the art, science, and psyc...
Ep 34 - Sam Griffard - How to sell to funeral homes & why it's no different from selling to any other B2B target group
August 22, 2021 22:00 - 59 minutes - 40.6 MBIn today's episode with Sam Griffard, Head of Sales at Gather you will learn 1. How Gather’s unique technology is serving the funeral industry and helps people in their time of need 2. What outreach channels does Gather use in order to approach their seemingly extraordinary target groups 3. Sam's take on quantity and quality in outreach and his mission to transform cold calling practices About Sam Sam describes himself as a "sales nerd" and is downright obsessed with the art, science, an...
Ep 33 - Chris Detzel - B2B community building from someone who does it all the time
August 16, 2021 09:00 - 1 hour - 41.7 MBIn today's episode with Chris Detzel, Community Program Manager at Reltio you will learn 1. Chris Journey of starting and sucessfully developing communities at Reltio 2. How to effectively leverage your community management across your entire B2B organization 3. The most effective KPIs for building and sustaining your B2B community 4. Why the interplay between community and social networks holds huge untapped potential 5. How you can effectively combine online and offline community initia...
Ep 32 - Martin Giese - How to start & scale sales as a B2B start-up
August 09, 2021 09:00 - 38 minutes - 26.7 MBIn today's episode with Martin Giese, Managing Director at XPRENEURS Incubator you will learn 1. Martin’s view on sales as a founder’s job and pricing for completely new products 2. Why defining the target group is a crucial and dangerous phase for start ups 3. Martin's stance on effective mentorships and his biggest lesson in marketing and sales About Martin Martin is a business angel, startup coach and negotiation expert with over 20 years of experience working with startups. He has a st...
Ep 30 - Christian Uloth - How to sell authentically and add value along the way
July 25, 2021 22:00 - 44 minutes - 30.4 MBIn today's episode with Christian Uloth, Sales Development Manager DACH and Interim Manager, Sales Development, BENELUX and Nordics at MongoDB you will learn 1. Christian’s take on selling authentically and MongoDB’s highly personalized sales and outreach approach 2. How Christian builds up an effective prospecting culture and nurtures non-monetary motivation elements 3. Christian's team's multi-step recruiting process and his greatest lesson learned in sales and marketing About Christian ...
Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"
July 25, 2021 22:00 - 48 minutes - 33.4 MBIn today's episode with Simon Philip Rost, Marketing Executive for GE Healthcare’s Digital Health and AI Portfolio at GE Healthcare you will learn 1. How the pandemic affected GE’s marketing strategy and 4 key takeaways driving their future success 2. GE’s magic formula for developing digital opinion leaders and creating successful social media content 3. What GE’s sales strategy and cooking have in common and their momentous sales reps training organization About Simon Simon stands out wi...
Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile
July 18, 2021 22:00 - 53 minutes - 36.5 MBIn today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn 1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points 2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook 3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully About Morten Morten is an ambitious specialist in sales development...
Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness
July 11, 2021 22:00 - 1 hour - 42.1 MBIn today's episode with Ludwig von Busse, Co-Founder and CEO of Simplifa you will learn 1. How Simplifa successfully wins clients by creating pain point diagnoses and providing suitable solutions 2. Why the pandemic prompted Simplifa to restructure its sales organization and key lessons learned 3. Andrea’s perspective on the importance of aligning goals with your customer and being a trustful, honest thought leader About Ludwig Ludwig stands out with his solution-oriented, digital mindset a...
Ep 27 - Andreas Deptolla - 70 employees and 40% yoy growth - how a German started and still grows a US based B2B SAAS company
July 04, 2021 22:00 - 44 minutes - 30.3 MBIn today's episode with Andreas Deptolla, CEO of ThrivePass you will learn 1. Andreas’ approach of handling prospects asking for lower prices in sales conversations 2. How ThrivePass’ intentional 3-pillar distribution strategy effectively approaches prospects 3. Andreas’ first entrepreneurial steps, setbacks and valuable lessons learned 4. How to get a foothold in the startup world, find product-market fit and move into scale-up mode 5. ThrivePass’ magic formula to hiring the most suitable ...
Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport
June 27, 2021 22:00 - 56 minutes - 38.9 MBIn today's episode with Tim Willey, Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn 1. What ForgeRock is doing and Tim’s tasks as SVP Commercial Strategy and Operations 2. How customer centricity and a horizontal skillset drive marketing and sales success of a B2B SaaS business 3. How to handle existing churn and measures to prevent it in the first place 4. Tim’s approach to building a highly efficient cross-functional Marketing, Sales and Customer Succes...
Ep 24 - Elias Völker - How Open Source drives Growth for tribe29
June 20, 2021 22:00 - 53 minutes - 36.7 MBIn today's episode with Elias Völker, Director International and Indirect Sales at tribe29 you will learn 1. How to grow your company with an open-source product 2. How to convert open-source product users to paying customers 3. Which growth opportunities tribe29 tested, which ones proved efficient About Elias Elias is an experienced professional with a strong track record of value-creating projects in large and mid-sized companies in the technology, telecom and media industries such as g...
Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!
June 13, 2021 22:00 - 48 minutes - 33.1 MBTodays guest is Michael Lazik, Sales Director DACH at Templafy. That’s in it for you: 1. How long term relationships and considering buyer’s personal goals drive SaaS products success 2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references 3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling prospects' pain points 4. Diversity as a success factor for sales teams and Michael’s biggest lesso...
Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit
June 06, 2021 22:00 - 1 hour - 57.2 MBLearn from the Irish IE Business School professor and entrepreneur Joe Haslam how to scale your business. In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Joe Haslam, Professor at IE Business School and Executive Director of the Owners Scaleup Program. That's in it for you 1. Joe's inspiring entrepreneurial journey from schoolyard salesman to teaching at IE Business School and starting businesses 2. Joe's opinion on chasing new custo...
Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021
May 30, 2021 22:00 - 1 hour - 41.9 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid. That's in it for you 1. How #paid pairs brands with creators via their innovative two-sided marketplace 2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance 3. How #paid’s marketing team generates leads and drives revenue without gating any content 4. How to exploit thought leaders as content producers and dist...
Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing
May 23, 2021 22:00 - 59 minutes - 40.7 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Daniel Bartsch, Co-Founder and COO at creditshelf. That's in it for you 1. How creditshelf boosts business growth, directly impacting the future of the economy 2. Daniel’s view on two diverging mindsets when it comes to accelerating one's company 3. Daniel's marketing and sales key learnings during creditshelf's growth journey 4. How creditshelf keeps hitting prospects by providing valu...
Ep 20 - Dr. Cyrosch Kalateh - How to set-up a B2B sales org in a new country from scratch
May 17, 2021 06:00 - 52 minutes - 36.2 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cyrosch Kalateh, General Manager DACH at Tink That's in it for you 1. What Tink is doing and Cyrosch’s responsibilities as „CEO of the DACH region“ 2. Tink's multitude of ideal customers and the next evolutionary steps in organizational development 3. How to set up a B2B sales org in a new country from scratch 4. The importance of winning strategic partnerships prior to building and sca...
Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners
May 03, 2021 10:00 - 44 minutes - 30.9 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Niels Turfboer, former Managing Director and co-founder NL & UK at Spotcap ($112m funding). That's in it for you 1. How to save costs by investing in recruiting when building up a company 2. Spotcaps's sales channel with a 92% conversion rate 3. How to really understand your customer's profile 4. 3 key learnings from building a B2B startup About Nils Nils is an all-around C-level exe...
Ep 18 - Josh Mastel - Cold calling - how and why to leverage it in B2B Sales
May 03, 2021 06:00 - 52 minutes - 35.9 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Mastel, Founder and CEO of UpRoar Partners. That's in it for you 1. How UpRoar Partners drives successful sales solutions with customised, multichannel outreach strategies 2. The importance of effectively pivoting and positioning your product in a niche market 3. Why to leverage cold calling in B2B Sales and UpRoar Partners personal approach to it 4. UpRoar Partners hiring process ...
Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience
April 26, 2021 06:00 - 59 minutes - 41.2 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience 2. Vikas holistic view on account-based marketing and its potential for triggering innovation 3. How to leverage the breadth of your business and ensure efficient cross-department collabora...
Ep 17 - Vikas Bhambri - How a $1bn B2B start-up acquires customers
April 26, 2021 06:00 - 1 hour - 41.5 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding, acquired for $1bn by Facebook). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience 2. Vikas holistic view on account-based marketing and its potential for triggering innovation 3. How to leverage the breadth of your business and ensure effic...
Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them
April 18, 2021 12:00 - 1 hour - 44 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding). That's in it for you 1. Narrative Sciences' unconventional way of hiring high performing marketers 2. Why B2B marketers should drive pipeline, not leads 3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation 5. The compet...
Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution
April 13, 2021 08:00 - 59 minutes - 40.7 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Allen, CRO at Owl Labs. That's in it for you 1. How to build a really high velocity inside sales motion by creating a trial to paid model. 2. The different B2B business models Josh experienced during his career at different firms. 3. How to make cold outreach successful by providing solutions to present problems. 4. How to incentivize your team correctly. 5. How to use the voice of...
Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed
April 05, 2021 19:00 - 51 minutes - 35.6 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir, Chief Revenue Officer at G2. That's in it for you 1. Why a sole focus on generating leads becomes a plague in B2B Marketing 2. G2’s approach for building up and fostering long-term customer relationships through thought leadership 3. How joint planning sets the stage for the most effective teamwork between Marketing and Sales 4. How considering the whole customer journey cont...
Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.
March 29, 2021 05:00 - 43 minutes - 29.9 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense. That's in it for you 1. How to understand modern B2B buyers and identify qualified accounts 2. How to understand your B2B market to level up your marketing 3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer acquisition should be done 4. Why you should stop cold calls and mass outreach 5. 3 tips to run your marketin...
Ep 12 - Rob Gonzalez - Leverage B2B community development to reach thought leadership with your core customers
March 22, 2021 07:00 - 41 minutes - 28.5 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Rob Gonzalez, Co-Founder and CMO at Salsify. That's in it for you 1. How Salsify started building up its digital DNA and Rob’s major responsibilities as CMO 2. The crucial role of the right customer for successfully scaling up your product/market fit 3. Top advice on how to create and test valuable content efficiently 4. The evolution of B2B Marketing and why quality over quantity ultim...
Ep 11 - Tim Riesterer - How to Uncover your B2B Customers' Unconsidered Needs to sell more
March 15, 2021 07:00 - 45 minutes - 31.4 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tim Riesterer, chief strategy and marketing officer at Corporate Visions, Inc. That's in it for you 1. How decision science works and why the approach is useful for B2B businesses 2. How to become a trusted advisor by uncovering your customers unconsidered needs 3. What the DIQ approach is and how to implement it 4. Why destroying the status-quo of your customer doesn't work for existi...
Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads
March 08, 2021 06:00 - 45 minutes - 31.5 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “more visual” in his marketing at Vidyard 3. The future of marketing & sales in B2B About Tyler Tyler is a business...
Ep 10 | How to use Personalized Videos to win B2B Leads
March 08, 2021 06:00 - 46 minutes - 31.8 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “more visual” in his marketing at Vidyard 3. The future of marketing & sales in B2B About Tyler Tyler is a business...
Ep 09 | How Greg sold his 30 person consultancy for a whopping $ 162 million
March 01, 2021 07:00 - 57 minutes - 39.4 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their professional service firms as succuessfull as he did. That's in it for you: 1. How Greg built and sold his 30 person consultancy for $162m 2. Why the hero complex holds most consultancies back from sca...
Ep 09 - Greg Alexander - How Greg sold his 30 person consultancy for a whopping $ 162 million
March 01, 2021 07:00 - 57 minutes - 39.4 MBIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their professional service firms as succuessfull as he did. That's in it for you: 1. How Greg built and sold his 30 person consultancy for $162m 2. Why the hero complex holds most consultancies back from sca...
Ep 08 | 4 Magic Questions that will align your Sales & Marketing Team
February 23, 2021 10:00 - 1 hour - 47.6 MBIn today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John helped successful companies grow faster 3. How to tackle marketing & sales expenses during a crisis 4. What is going wrong in the B2B marketing environment nowadays? 5. The 4 magic questions that wil...
Ep 08 - John Kaplan - 4 Magic Questions that will align your Sales & Marketing Team
February 23, 2021 10:00 - 1 hour - 47.6 MBIn today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John helped successful companies grow faster 3. How to tackle marketing & sales expenses during a crisis 4. What is going wrong in the B2B marketing environment nowadays? 5. The 4 magic questions that wil...
Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person
February 16, 2021 16:00 - 36 minutes - 25.2 MBThat's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School. He and his team aim to bring...
Ep 07 | How to master remote selling as a B2B sales person
February 16, 2021 16:00 - 36 minutes - 25.2 MBThat's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School. He and his team aim to bring...
Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers
February 12, 2021 13:00 - 49 minutes - 33.8 MBThat's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself 4. In the digital world, quantity creates quality 5. Which mindset to look for when hiring people Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate & genera...
Ep 06 | How to Increase Success Rate & generate Value for your B2B Customers
February 12, 2021 13:00 - 49 minutes - 33.8 MBThat's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself 4. In the digital world, quantity creates quality 5. Which mindset to look for when hiring people Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate & genera...
Ep 05 B2B sales in times of Covid-19 (in German)
December 20, 2020 09:00 - 43 minutes - 29.7 MB*This is a German episode* In times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly show that companies that focus on growth in recessions grow faster than the competition both during and after the recession. See article: “CEO crisis-playbook: grow faster AND expand profitability during times of crises” We show you how B2B sales employees should act in times of the Corona crisis to secure existing business and generate new leads. We invite B2B sal...
Ep 05 | B2B sales in times of Covid-19 (in German)
December 20, 2020 09:00 - 43 minutes - 29.7 MB*This is a German episode* "That's in it for you" 1. That you should shift your focus from closing deals to building long-term relationships with your customers. 2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers. 3. The main goal for you should be to build up a reputation of accountability and reliance towards your customers In times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly sh...
Ep 05 - Adi Goth & Dr. Tobias Kiefer - B2B sales in times of Covid-19 (in German)
December 20, 2020 09:00 - 43 minutes - 29.7 MB*This is a German episode* "That's in it for you" 1. That you should shift your focus from closing deals to building long-term relationships with your customers. 2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers. 3. The main goal for you should be to build up a reputation of accountability and reliance towards your customers In times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly sh...
Ep 04 Recession & Management Advice - How do I navigate my consulting agency through the recession? (in German)
December 18, 2020 09:00 - 53 minutes - 36.5 MB*This is a German episode* The recession caught many management consultancies off guard. Some of the sales have slumped overnight and the outlook for the coming months looks bleak. Now it is important, as the boss/partner of a consultancy, to set the right course in order to get through the crisis optimally. Get tips and insights from Dieter Schneiderbauer | formerly VP at Booz & Company + Member of the Executive Board for Central Europe and now entrepreneur with XLCIRCLE "That's in it fo...
Ep 04 | Recession & Management Advice - How do I navigate my consulting agency through the recession? (in German)
December 18, 2020 09:00 - 53 minutes - 36.5 MB*This is a German episode* "That's in it for you": 1. How will the recession affect management consultancies in the short and medium-term? 2. How do I optimally navigate my advice through the crisis? 3. How do I use the manpower that has become free most effectively? The recession caught many management consultancies off guard. Some of the sales have slumped overnight and the outlook for the coming months looks bleak. Now it is important, as the boss/partner of a consultancy, to set the...
Ep 04 - Dieter Schneiderbauer - Recession & Management Advice - How do I navigate my consulting agency through the recession? (in German)
December 18, 2020 09:00 - 53 minutes - 36.5 MB*This is a German episode* "That's in it for you": 1. How will the recession affect management consultancies in the short and medium-term? 2. How do I optimally navigate my advice through the crisis? 3. How do I use the manpower that has become free most effectively? The recession caught many management consultancies off guard. Some of the sales have slumped overnight and the outlook for the coming months looks bleak. Now it is important, as the boss/partner of a consultancy, to set the...
Ep 03 | How webinars can replace your B2B events
November 18, 2020 20:00 - 1 hour - 43.3 MBThat's in it for you: 1. How to adapt your event program for a webinar format 2. How to select, engage & leverage webinar speakers 3. How to execute a webinar from a to z In-person events are impossible in times of Covid-19. B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers. Our Guests: Laura Flemming Schulte Innovation strategist Founder | Project Renaissance Innovation Advisory Juntae DeLane Expert for digital branding and marketing Foun...
Ep 03 - Juntae DeLane & Laura Flemming Schulte - How webinars can replace your B2B events
November 18, 2020 20:00 - 1 hour - 43.3 MBThat's in it for you: 1. How to adapt your event program for a webinar format 2. How to select, engage & leverage webinar speakers 3. How to execute a webinar from a to z In-person events are impossible in times of Covid-19. B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers. Our Guests: Laura Flemming Schulte Innovation strategist Founder | Project Renaissance Innovation Advisory Juntae DeLane Expert for digital branding and marketing Foun...
Ep 03 How webinars can replace your B2B events
November 18, 2020 20:00 - 1 hour - 43.3 MBIn-person events are impossible in times of Covid-19. B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers. That's in it for you: 1. How to adapt your event program for a webinar format 2. How to select, engage & leverage webinar speakers 3. How to execute a webinar from a to z Our Guests: Laura Flemming Schulte Innovation strategist Founder | Project Renaissance Innovation Advisory https://www.linkedin.com/in/laura-fleming-schulte/ laura.schult...
Ep 02 | Hands-on tips for B2B sales calls in times of crisis (in German)
November 17, 2020 16:00 - 45 minutes - 31 MB*This is a German episode* "That’s in it for you": 1. Aim of a B2B conversation with potential new customers in times of “Corona” - what do we want to achieve? 2. Psychological basics of (video) telephoning with potential new customers. Voice guidance, customer types according to the 4-colour theory, is it better to sit, stand or walk? 3. What is the optimal preparation process before the interview? 4. How do I develop an optimal conversation guide to create a relationship level and sub...
Ep 02 - Thomas Ebrahim - Hands-on tips for B2B sales calls in times of crisis (in German)
November 17, 2020 16:00 - 45 minutes - 31 MB*This is a German episode* "That’s in it for you": 1. Aim of a B2B conversation with potential new customers in times of “Corona” - what do we want to achieve? 2. Psychological basics of (video) telephoning with potential new customers. Voice guidance, customer types according to the 4-colour theory, is it better to sit, stand or walk? 3. What is the optimal preparation process before the interview? 4. How do I develop an optimal conversation guide to create a relationship level and sub...
Ep 02 Hands-on tips for B2B sales calls in times of crisis (in German)
November 17, 2020 16:00 - 45 minutes - 31 MB*This is a German episode* In 2020, due to the current corona pandemic, you will be calling more interested parties and existing customers than in 2019. Many of the contacts and customers are currently in the home office and work with video and telephone conferences. Even if you are allowed to go back to the office, acute buying interest is not to be expected in every industry in the short term. There are now two ways to proceed: 1. Wait until the corona crisis is over and then contact th...