Ep 05 B2B sales in times of Covid-19 (in German)

GROW B2B FASTER

English - December 20, 2020 09:00 - 43 minutes - 29.7 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 04 - Dieter Schneiderbauer - Recession & Management Advice - How do I navigate my consulting agency through the recession? (in German)

Next Episode: Ep 06 | How to Increase Success Rate & generate Value for your B2B Customers

*This is a German episode*

In times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly show that companies that focus on growth in recessions grow faster than the competition both during and after the recession. See article: “CEO crisis-playbook: grow faster AND expand profitability during times of crises”

We show you how B2B sales employees should act in times of the Corona crisis to secure existing business and generate new leads.

We invite B2B sales experts Adolf Goth and Dr. Tobias Kiefer who will give you pragmatic tips.

"That's in it for you"
1. That you should shift your focus from closing deals to building long-term relationships with your customers.
2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers.
3. The main goal for you should be to build up a reputation of accountability and reliance towards your customers