Ep 06 | How to Increase Success Rate & generate Value for your B2B Customers
GROW B2B FASTER
English - February 12, 2021 13:00 - 49 minutes - 33.8 MB - ★★★★★ - 4 ratingsMarketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
That's in it for you:
1. Sisu (Finnish for intransigence) as Marten's secret for success
2. When entering a new market one should focus on closing deals first and let the marketing follow
3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself
4. In the digital world, quantity creates quality
5. Which mindset to look for when hiring people
Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate & generate value for your B2B customers.
HackerOne is a fast-growing company out of Silicon Valley, helping companies like Goldman Sachs, Lufthansa, and Uber secure their platforms and systems with their "good Hackers". As of September 2019, the company had raised $110 Million.
Mårten is a seasoned professional and entrepreneur, who was e.g. the CEO of MySQL AB from 2001 to 2008. He grew that company from a garage start-up to the second largest open source company in the world.
This episode is sponsored by SAWOO - " We help you grow your B2B business faster"