That's in it for you:

1. How you should change your sales approach when switching to remote selling

2. How to change your sales presentation to increase its success in remote selling 

3. How salespeople can master technology to convince customers in remote selling 

Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School. 

He and his team aim to bring classic sales models into the virtual era and enforce sales transformations. 

Furthermore, they help to enable sales to use hybrid selling.

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"