Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them

GROW B2B FASTER

English - April 18, 2021 12:00 - 1 hour - 44 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution

Next Episode: Ep 17 - Vikas Bhambri - How a $1bn B2B start-up acquires customers

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding).

That's in it for you
1. Narrative Sciences' unconventional way of hiring high performing marketers
2. Why B2B marketers should drive pipeline, not leads
3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it
4. How Content-based networking can drive your B2B demand generation
5. The competitive advantage small B2B companies should leverage

About Cassidy
Cassidy is passionate about driving change, he started his career streamlining industrial operations with software and lean operating principles. Since November 2018, he works at Narrative Science. Before, he was working ca. 13 years at Nokia, then he moved to the first software company called Netcracker and then Gogo - both as the VP of Marketing.

About Narrative Science
Narrative Science creates software that writes stories from data to drive understanding and results. Powered by artificial intelligence, its technology automatically turns data into easy-to-understand reports, transforms statistics into stories, and converts numbers into knowledge. Narrative Science was founded in 2010 and is headquartered in Chicago, Illinois, United States.

Shownotes
Cassidy’s podcast “Leading with Data”
Find Cassidy on LinkedIn or send him an email at [email protected]
Find Cassidy’s company Narrative Science
Cassidy’s favourite business books: “Play Bigger“ by Alan Ramadan, Dave Peterson, and Christoph as well as “Positioning” by Al Ries and Jack Trout
Cassidy recommends the podcasts by Christopher Lochhead as one of the best marketing podcasts out there
Cassidy’s favourite business leaders: Dave Gerhardt, CMO at Privy & Christopher Lochhead, CoCreator Category Pirates Newsletter