Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution

GROW B2B FASTER

English - April 13, 2021 08:00 - 59 minutes - 40.7 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed

Next Episode: Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Allen, CRO at Owl Labs.

That's in it for you
1. How to build a really high velocity inside sales motion by creating a trial to paid model.
2. The different B2B business models Josh experienced during his career at different firms.
3. How to make cold outreach successful by providing solutions to present problems.
4. How to incentivize your team correctly.
5. How to use the voice of your customer for your marketing.

About Josh
Prior to joining Owl Labs in October 2020, Josh held the roles of CRO at Drift, SVP of North American Sales and Services at CarGurus and VP of Sales at LogMeIn. In each position, Josh has focused on building out high-velocity, effective sales and customer success teams. In his free time, he is passionate about CrossFit and is the co-owner of “CrossFit 128”, a CrossFit gym.

About Owl Labs
Owl Labs is a collaborative tech company revolutionizing how the world communicates through inclusive and immersive video experiences. Built for modern organizations, we’re dedicated to empowering hybrid and remote teams with our award-winning collaborative technology and product suite. Owl Labs was founded in 2014 and is based in Boston, Massachusetts, United States.

Shownotes
Find Josh on LinkedIn
Find Josh’s company Owl Labs
Check out Josh's Cross Fit Gym CrossFit128.com
What Josh is currently reading: “The Talent War” by Mike Sarraille, George Randle & Dr. Josh Cotton
Josh uses The Wall Street Journal to be up to date with the developments in this world
Josh’s favourite business book: “Powerful” by Patty McCord
Josh’s favourite business leader: Seth Shaw, CRO at Airtable and his former mentor and sales leader when he was at LogMeIn