Ep 32 - Martin Giese - How to start & scale sales as a B2B start-up

GROW B2B FASTER

English - August 09, 2021 09:00 - 38 minutes - 26.7 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 30 - Christian Uloth - How to sell authentically and add value along the way

Next Episode: Ep 33 - Chris Detzel - B2B community building from someone who does it all the time

In today's episode with Martin Giese, Managing Director at XPRENEURS Incubator you will learn

1. Martin’s view on sales as a founder’s job and pricing for completely new products
2. Why defining the target group is a crucial and dangerous phase for start ups
3. Martin's stance on effective mentorships and his biggest lesson in marketing and sales

About Martin
Martin is a business angel, startup coach and negotiation expert with over 20 years of experience working with startups. He has a strong entrepreneurial background in consulting, management and leadership in the information and telecommunication sector covering a broad range of experience such as marketing, sales or operations. In addition, Martin was also involved in the successful private equity & IPO & going private cycle of Kabel Deutschland. Today, he serves as Managing Director of EXPRENEURS, teaches in other leading entrepreneurship programs such as TUM EMBA and CDTM and is the author of two books on start-up financing and on B2B sales for start-ups.

About XPRENEURS Incubator
XPRENEURS is an incubator for high-tech start-ups, developing solutions in fields such as Smart City, Space Sustainability, or B2B Soft- & Hardware. In their 3-month full-time program consisting of intense mentoring sessions, training and workshops, they support about 60 young start-ups yearly on their way into the market – by helping them to validate their business model, connecting them to their first customers and securing their first investment. By now XPRENEUR’s supported alumni and services have raised VC money of 340 million Euro, generated an accumulative revenue of about 80 million and created more than 1,200 jobs. Very successful examples they have incubated are Isar Aerospace, Air up and inveox.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes
Find Martin on LinkedIn
(https://www.linkedin.com/in/martin-giese/)

Martin’s company XPRENEURS Incubator
(https://xpreneurs.io/)

Martin’s books:
Startup Finanzierung: Dein Insider-Guide: Praxis-Tipps von Investoren für Gründerinnen und Gründer
(https://www.amazon.com/Startup-Finanzierung-Insider-Guide-Praxis-Tipps-Gr%C3%BCnderinnen/dp/3000628479)

Fast Forward: Accelerating B2B Sales for Start Ups
(https://www.amazon.de/Fast-Forward-Accelerating-Sales-Startups/dp/3982298105)

Martin’s favorite business book: Disciplined Entrepreneurship by Bill Aulet
(https://www.amazon.de/-/en/Bill-Aulet/dp/1118692284)

Martin’s favorite business leader: young founders fresh out of the XPRENEURS program
(https://xpreneurs.io/#)