Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"

GROW B2B FASTER

English - July 25, 2021 22:00 - 48 minutes - 33.4 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

Next Episode: Ep 32 - Martin Giese - How to start & scale sales as a B2B start-up

In today's episode with Simon Philip Rost, Marketing Executive for GE Healthcare’s Digital Health and AI Portfolio at GE Healthcare you will learn

1. How the pandemic affected GE’s marketing strategy and 4 key takeaways driving their future success
2. GE’s magic formula for developing digital opinion leaders and creating successful social media content
3. What GE’s sales strategy and cooking have in common and their momentous sales reps training organization

About Simon
Simon stands out with over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales as well as his authentic and open-minded nature. His education includes an MBA from IE Business School, NYU Leonard Stern School of Business and a Master's degree in International Marketing & Communications from ESCP Europe. Simon completed his studies and consulting work for blue chip companies, SMEs and private equity funds at international locations such as Germany, USA, India, UK, France and Spain. He is also deeply committed to volunteering and mentoring projects, and in his spare time, he very much enjoys biking.

About GE Healthcare
As a leading global innovator in medical technology and digital solutions with $18 billion in 2020 revenue, GE Healthcare enables clinicians to make faster, more informed decisions through smart devices, data analytics, applications and services, powered by its Edison Intelligence platform. With more than 100 years of experience in the healthcare industry and approximately 50,000 employees worldwide, the company operates at the centre of an ecosystem working toward precision health, digitizing healthcare, increasing productivity and improving outcomes for patients, providers, health systems and researchers around the world.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes
Find Simon on LinkedIn
(https://www.linkedin.com/in/simonrost/)

Simon’s company GE Healthcare
(https://www.gehealthcare.com/)

Simon’s favorite business books:
If Disney Ran Your Hospital by Fred Lee
(https://www.amazon.de/-/en/Fred-Lee/dp/0974386014)

Virtual Selling from Jeb Blount
(https://www.amazon.de/-/en/Jeb-Blount/dp/1119742714/ref=sr_1_2?dchild=1&keywords=virtual+selling&qid=1626610033&sr=8-2)

Simon’s favorite business leaders:
Simon Sinek, Founder and Visionary of Simon Sinek Inc. (https://www.linkedin.com/in/simonsinek/)

Eric Topol, Physician-Scientist, Author and Editor
(https://www.linkedin.com/in/eric-topol-md-b83a7317/)