Ep 45 - Anna Cleary - Driving growth in a cookieless world - what Software AG's marketing changed to thrive in this new era

GROW B2B FASTER

English - December 05, 2021 11:00 - 58 minutes - 40.1 MB - ★★★★★ - 4 ratings
Marketing Business sales marketing b2b b2b sales b2b marketing digital marketing saas marketing saas demand gen sdr bdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 44 - Ian Koniak - How to sell to senior executives & create demand through LinkedIn posts

Next Episode: Ep 46 - Carsten Schryver - How a 3rd Generation Freight Forwarder Thrives & Grows Despite the Logistical Chaos Caused by the Pandemic

In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn:

1. Mindful tactics to effectively increase your customers' brand awareness and decision-making
2. How to end the war between marketing and sales and transform them into a winning team
3. The key to succeed and thrive in the new era to come: a cookieless world

About Anna
Anna is an energetic marketing executive with 20+ years international experience in marketing management and inside sales management in the B2B IT industry. Her areas of expertise include growth and digital marketing and sales and marketing alignment, among others. Prior to her current role as Global Growth & Digital Marketing Program Director at Software AG, Anna successfully led global, cross-functional and virtual teams in mature companies with large product portfolios as well as young companies with a singular product focus. She supports business growth by designing, producing and implementing innovative marketing programs that generate measurable demand, truly inspired by the opportunities the digital age creates. In her spare time, Anna enjoys sports like swimming and cycling to keep her mind and body fit.

About Software AG
Software AG set out to become the software pioneers of a truly connected world, with the mission of empowering its customers to become a truly connected enterprise. With its industry-leading product portfolio in Integration & API Management, IoT & Analytics and Business Transformation, Software AG creates a fluid flow of data between people, departments, systems and devices. This way, they help their customers free data from silos so that it is shareable, useable and powerful. Founded in 1969, Software AG today has nearly 5,000 employees in 70 countries, dedicated to integrating and connecting everything, so more than 10,000 companies can instantly see, decide, act and thrive.

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Shownotes Anna
Find Anna on LinkedIn
(https://www.linkedin.com/in/annacleary1/)

Anna’s company Software AG
(https://www.softwareag.com/en_corporate.html)

Anna’s favorite business book: Black Box Thinking by Matthew Syed
(https://www.amazon.com/Black-Box-Thinking-People-Mistakes-But/dp/1591848229)

Ian’s favorite business leader: Brian Thomas, International News Anchor at Deutsche Welle
(https://www.linkedin.com/in/brianthomas8/)