Digital Marketing Made Simple with Jennie Lyon
200 episodes - English - Latest episode: 6 days ago -How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
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Episodes
#48 - How to Use Our Virtual Assistant Team for 2 Hours a Week to Grow Your Business
May 11, 2021 18:25 - 17 minutes - 16.5 MBWhat would you do if you had an extra two hours to spend on your business every week? If I were you, I would likely spend it on creating a digital marketing strategy. It only takes a few hours a week to revamp the way you reach out to your customers. Maybe consider writing a weekly blog, or spend some extra time connecting with your followers on social media. Trust me, consistently spending two hours a week can rapidly contribute to the growth of your business! In this week’s epis...
#47 - Webinars: Live or Evergreen? How to Decide
May 06, 2021 18:05 - 18 minutes - 16.6 MBI genuinely think a webinar is one of the best pieces of content that a small business owner can make. They are absolutely fantastic ways to position yourself as an expert online and reach out to your audience on a personal level. However, there can often a question about the type of webinar you should create. Should you do it live? Or create a pre-recorded, evergreen piece of content? In this week’s episode, I’m going to be answering that question. Personally, I think it’s a bit ...
#46 - Instagram, Pinterest and LinkedIn, Oh My! How to Choose the Best Social Media Platforms for Your Business
April 27, 2021 13:32 - 18 minutes - 16.9 MBHow much time do you spend on social media every week? Whether you are on a personal account or hustling for your business, social media can be a massive timesink. Many small business owners sign up for every social media platform in hopes of casting as wide a net as possible. The problem is that strategy can get expensive, both in terms of time and money. In this week’s episode, I’m focusing on helping you narrow your social media focus to the platforms that will actually make a ...
#45 - How to Use Pinterest to Drive Traffic and Sales + Workbook
April 19, 2021 13:00 - 16 minutes - 15.6 MBHave you ever expressed an interest in Pinterest? Pinterest is one of the strangest social media networks out there. In fact, some people don’t even consider it a social media network; they call it a search engine. But either way, having a business Pinterest account can be a handy tool for driving organic traffic to your business’ website. In this week’s episode, I’m going to break down why I think Pinterest is such an exciting social media marketing option for small business owne...
#44 - 5 Steps to Auditing Your Social Media for Influencer
April 13, 2021 14:00 - 16 minutes - 15.5 MBDo you follow any influencers on social media? Wouldn’t it be fantastic if one of them decided to share one of your posts? It’s 100% possible, but only if you are posting content that people might want to see. If your social media isn’t firing on all cylinders, it will be hard (if not impossible) to get an influencer to notice you. That’s where doing a social media audit comes in! In this week’s episode, I’m going to break down some of the ways a social media audit can help you r...
#43 - Sales Funnel Not Converting?
April 05, 2021 19:58 - 21 minutes - 19.5 MBThe power of a fantastic sales funnel cannot be overstated. All small businesses should have a sales funnel! Unfortunately, many small business owners don’t have the time, energy or know how to create one or find that the funnel they have isn’t as successful as it could be. Often, customers don’t even reach the landing page, meaning that there is a problem with the overall strategy. It can be super frustrating! In this week’s episode, I’m going to explain exactly how a digital mar...
#42 - 5 Ways a Virtual Assistant Can Fill Your Webinar
March 30, 2021 12:27 - 21 minutes - 19.4 MBCreating a webinar is one of the smartest moves a small business owner can make. It not only helps position you as an expert online, but it’s a fantastic way to convert your audience into paying customers! However, there is this one little fear that I hear over and over again: What if no one shows up? In this week’s episode of Digital Marketing Made Simple, I’m going to explain how our digital marketing team can help you fill up your webinar with eager participants! With an effecti...
#41 - Email Marketing vs. Social Media Marketing? Which is Better?
March 23, 2021 13:21 - 19 minutes - 18 MBA question I often get is, “When it comes to online marketing, which is better? Social media, or email marketing?” The answer is far from simple, but I can tell you that email marketing has some distinct advantages over social media. For one thing, you own your email list. If a social media network shuts down or there is a database breach, you could lose many of your followers. With email marketing, that isn’t an issue! For another thing, email marketing has the highest ROI! So in...
#40 - 5 Surprising Ways a Graphic Designer Can Boost Your Business
March 16, 2021 15:33 - 14 minutes - 13.6 MBWe all love being surrounded by lovely visuals, which is certainly true in digital marketing! Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. While most small business owners obviously can’t afford a full-time graphic designer, that doesn’t mean you don’t need one. Everything you turn out, from your branding and website to social media posts and emails, requires a visual touch. Thankfully, you can contract someone with graphic design s...
#39 - 5 Ways a Social Media Expert Can Grow Your Audience Quickly
March 09, 2021 16:31 - 19 minutes - 17.5 MBDo you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. You start pages for your businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see your followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember t...
#38 - 5 Ways to Use a Virtual Assistant to Create Content
March 03, 2021 16:56 - 18 minutes - 16.7 MBWhat do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine...
#37 - How to Kick Your Income Into High Gear with a Sales Funnel!
February 25, 2021 13:44 - 19 minutes - 17.9 MBAre you consciously aware of how you purchase products? I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work. In this episode, I am going to discuss how sales funnels are essential for any business that sells its products or services online. They are o...
#36 - 6 Ways to Drive Organic Free Traffic to Your Website
February 16, 2021 19:06 - 18 minutes - 17 MBWhen it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! There are dozens of ways to boost organic traffic to your site, but many small business owners may lack the...
#35 - 5 Ways a Virtual Assistant Can Boost Your Facebook Ads + Free Workbook
February 09, 2021 12:06 - 16 minutes - 15.4 MBThe beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you only need to know how to do it effectively. In today’s episode, I will dive into the ...
#34 - 5 Ways to Automate the Important Parts of Your Business
February 04, 2021 20:04 - 19 minutes - 18.3 MBHow often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them. When you run a small business, countless small tasks are on your shoulders as you most likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a f...
#33 - 10 Things to NEVER Do On Instagram and How To Fix Them
January 26, 2021 11:00 - 18 minutes - 17.3 MBWait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and...
#32 - How to Double Your Income by Working Less
January 19, 2021 11:00 - 15 minutes - 14.6 MBOver the last year, did it ever feel like you're working much more for less? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It's a trap! Haha! Working from home isn't the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitti...
#31 - How to Create a Year's Worth of Content Ideas in 2 Hours
January 12, 2021 12:17 - 14 minutes - 13.7 MBI hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! ...
#30 - 5 Amazing Benefits to Working with Our Virtual Assistant Team
January 05, 2021 12:06 - 17 minutes - 23.6 MBWhat is the secret to finding and working with a virtual assistant team? Simple: you need to connect with the right people. Trust me, I know this from personal experience! Years ago, I was a "lone wolf" virtual assistant. While my business was thriving, I certainly wasn't. The stress was starting to get to me. And even worse, because I was doing EVERYTHING myself, I was limiting my business's growth. I couldn't take on new clients because I didn't have the time and resources. Al...
#29 - What Exactly is a Sales Funnel & Why Do I Need One?
December 29, 2020 12:00 - 13 minutes - 19 MBHave you taken the time to think about how people get to your website? We are firmly in the age of the internet, most definitely, but there are still countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should. First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumb...
#28 - 4 Ways To Grow Your Brand in the New Year for Business Success
December 22, 2020 12:55 - 13 minutes - 19.1 MBDo you have big business plans for the new year? With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January. In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing. Are you curious about some new ways that you can grow your brand? In this episode, I will share 4 tried and true ways to grow your brand in...
#27 - How to Grow Your Business With Systems and a Team
December 15, 2020 15:32 - 14 minutes - 20.5 MBSometimes, I wonder how I manage to get through my daily to-do list. I'm working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system). So keeping things organized is the easy part! Getting it all done on time and perfectly, that’s a bit more work. That’s why I have a team! In this episode, I share what it takes to have an organized and thriving online business and how a vir...
#26 - How A Virtual Assistant Can Make Your Webinar a Success
December 09, 2020 20:31 - 17 minutes - 24.4 MBFor some small business owners, the idea of presenting a webinar feels almost crazy. It's simply not in their frame of reference as far as marketing strategies go. But I'm here to tell you that webinars are among the most effective marketing techniques for positioning yourself as an expert online! I have seen them bring in new customers for my clients again and again! In this episode, I dive into ways that a virtual assistant can help make your webinar a huge success! From choosin...
#25 - Hire a Virtual Assistant To Boost Your Social Media Engagement
December 03, 2020 16:47 - 18 minutes - 25 MBHow much time every week do you spend on your social media? I’m not just talking about writing it. Oh, and don’t get me started on finding the perfect image to go with the text! Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers! Thankfully, there is a great shortcut that will not only save you hours of your week but als...
#24 - Show Client Appreciation this Holiday Season with a Virtual Assistant
November 24, 2020 11:00 - 17 minutes - 23.9 MBIn some ways, this year feels like it has dragged on and on. And in other ways, it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think about how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up! But guess what?! You don’t have to do it alone! In this episode, I will share how partnering with a virtual assistant during the holiday season is...
#23 - How to Find and Work with a Virtual Assistant
November 17, 2020 12:45 - 18 minutes - 25.4 MBSomething that I tell all of my clients is that they can't do everything themselves. No matter what stage your business is in, there will always be projects and tasks that eat up time and sabotage your day. For these reasons and more, it pays to hire a virtual assistant (like me!). In this episode, I'll explain just what a virtual assistant is and what they can do for you. It starts with small but frequent day-to-day tasks like keeping up with email and clients. But a virtual assis...
#22 - The Importance of Digital Marketing on Cyber Monday (and Beyond)
November 13, 2020 17:57 - 17 minutes - 23.8 MBEveryone talks about Black Friday when it comes to sales season, but don't discount Cyber Monday! A post-Black Friday sale day focusing on online-only deals, 2020 is an ideal year to focus your efforts on Cyber Monday deals to attract new customers and clients. In this episode, I discuss why you should consider taking advantage of Cyber Monday and offer up several ideas that can work for several types of businesses. After all, I've been in marketing for over 20 years! Some of the i...
#21 - How to Use a Virtual Assistant to Batch Your Content
November 03, 2020 19:23 - 21 minutes - 30.1 MBReleasing content regularly—whether its blog posts, videos, social media content, or podcasts—can be a ton of work, and trying to create all that content every week can be a never-ending process. How can you ever get ahead? Easy: Batch it! In my 20+ years in the digital marketing and virtual assistant industry, I've learned that the only way I can keep up with my own business' marketing and still be there for my clients is the batch method. Batching content means creating up to a m...
#20 - Is It Time For a Website Redesign?
October 26, 2020 19:26 - 17 minutes - 24.3 MBThere are so many aspects to running a small business—believe me, I know! Regularly updating your website may not sound like something you must do, but ensuring your website is user-friendly, mobile-optimized, and presents your business in an effective and eye-catching way all contribute to your success. And since having an online presence is more important than ever, this week, I'll be talking about why these details matter and how you can examine your site's effectiveness. I'll d...
#19 - How to Create a New Subscriber Nurture Sequence
October 20, 2020 16:07 - 16 minutes - 22.7 MBIn business, it's critical to follow up. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A great way to do this is through an email nurture sequence. With several short and simple emails, you can start to build a relationship and eventually lead your new email subscribers to become full-fledged clients! In this week's podcas...
#18 - The Biggest Mistakes I've Made in 20 Years of Business
October 13, 2020 12:45 - 16 minutes - 23.1 MBAs a small business owner, I've faced countless difficulties throughout my career and made my share of mistakes along the way. Since the next best thing to learning from your own mistakes is learning from someone else's, I decided to share some of the biggest mistakes I've made in my 20 years of running Jennie Lyon Digital Marketing and Virtual Assistant Services. The good thing is that I now know how to learn from those mistakes. But trust me, that wasn't easy! Today I will revisi...
#17 - How to Use a Virtual Assistant to Launch Your Webinar
October 07, 2020 13:12 - 15 minutes - 21.1 MBLaunching and running a webinar—or series of webinars—requires an incredible amount of work. So much goes into the preparation, planning, and post-presentation of a webinar in addition to the event itself. It can be a daunting prospect, but I'm here to help you make sense of it all. In this episode, I'll cover the whole webinar workflow, starting with initial research and planning. That means making sure you write down everything about your topic that you will want to cover, writin...
#16 - How to Create a Lead Magnet Funnel + Free Workbook!
October 01, 2020 14:56 - 16 minutes - 23 MBSo many people focus solely on building their social media following that they forget they don't actually OWN their followers. You're at the mercy of Facebook, or Twitter, or Instagram. If something happens, you're out of luck. That's why your email list is so important, though the tricky part is to build that list. Over my 20+ years in the marketing field, the best way I've found to build your list of clients (and potential clients) is with lead magnets. So in this episode, I'll e...
#15 - How To Attract An Audience With The Best Copywriting Tips + 2 Free Downloads
September 23, 2020 16:25 - 17 minutes - 24 MBThis week, I'll share tips on effective copywriting to deliver content that is genuinely engaging and gets your clients (or potential clients!) to take action. I'll be discussing copywriting across a few main sections, from copy types to style, and more: Types of Copy for Digital Marketing Lead Magnets: An enticing lead magnet—preferably with a free offering—is an essential starting point. Email Campaigns, Nurture Sequences, and Newsletters: Recurring newsletters and nurture sequ...
#14 - How to Complete a Social Media Audit
September 16, 2020 18:38 - 19 minutes - 27 MBLast week's podcast episode was all about the ins and outs of auditing your website. This week, I'll be talking about auditing your social media presence. Social media isn't optional anymore; it's a necessary part of owning a small business, so you'll want to make sure your social media works for you! There are so many social media platforms out there, but don't let that scare you. I'll cover some of the main ones useful for small (or any!) business: Facebook, Instagram, LinkedIn, ...
#13 - How to Complete a Website Audit + Free Workbook
September 09, 2020 13:39 - 21 minutes - 29.5 MBI can already hear you asking: What is a website audit, and why should I do one? You built your website or hired someone to make it, so aren't you done now? The secret? A website is never done! New updates, features, and design trends come into play regularly. Maybe you were happy with the design a couple of years ago, but are you still content? Is it as effective as it could be, and optimized for mobile devices? A successful audit will cover the full range of someone visiting your...
#12 - How to Attract Your Ideal Audience with a Podcast + Workbook & Checklist
September 01, 2020 16:54 - 20 minutes - 28.8 MBThirty years ago, one of the best ways for businesses to connect with customers was in their cars, due to the ubiquity of people listening to their radio on the way to and from work. In the classic spirit of "everything old is new again," we're now living in a time where people are consuming "radio" shows similarly: The only difference is the medium! Like radio, there are podcasts out there for any topic, but at a much larger scale. Also, like radio, listening to podcasts is free, ...
#11 - 8 Ways to Attract Your Audience With A Webinar + 2 Free Workbooks
August 25, 2020 10:00 - 20 minutes - 28.1 MBWebinars are a great way to prove your knowledge in your field. They let your clients see you "in person" and interact with you, something they may not otherwise be able to do. In this episode, we'll talk about the pros and cons of webinars (the pros definitely outweigh the cons!), why you'd want to host them, methods for repurposing webinars, and what to do after they air. Webinars are a great tool, but they still require planning! Below are the main steps I'll cover to get you s...
#10 - What 5 SEO Tips Will Boost You in Search + Free Workbook
August 18, 2020 12:46 - 20 minutes - 28.7 MBSEO, or Search Engine Optimization, is vital for getting people to see your content, but not everyone knows how it works. Luckily, that's what I'm talking about this week! In this episode, I'll explain what SEO is all about, and more importantly, how you can tailor your site to fare better in search results. Proper SEO includes defining what you want to accomplish through optimization and how to reach those goals. I'll also explain your content's importance, go over proven "good" S...
#9 - 8 Ways to Repurpose One Piece of Content
August 11, 2020 09:50 - 17 minutes - 23.7 MBWith how much work you put into your content, wouldn't it be good to get extra mileage out of it? Not only can you do this, but you should! Repurposing content for different mediums and formats is an essential strategy for getting the most return out of the time you put into creating it in the first place. Once you both understand and embrace the idea of reusing content, the question is, how? In this episode, I share eight ways to repurpose your content, including written blogs, po...
#8 - How to Create a 3-Month Content Calendar in 1 Hour (Free Template!)
August 04, 2020 17:06 - 25 minutes - 34.8 MBJust like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly. But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where planning comes in, and my content calendar! Along with the link to this template (get...
#7 - 8 Steps to Automating Your Client Onboarding
July 28, 2020 16:53 - 15 minutes - 21.3 MBProper onboarding for new clients is essential! Not only to make sure projects run smoothly from the beginning, but to cement a solid client relationship from the get-go. But it's no secret that this process can take a massive amount of time! The key, of course, is automating our client onboarding process. By automating basic, required tasks, you will be amazed at how much time you save. I hear from my clients over and over again how much they LOVE my client onboarding process. So ...
#6 - How to Create a Core Lead Magnet that Converts
July 21, 2020 11:50 - 16 minutes - 22.4 MBThis episode is all about lead magnets and why they're vital for any business. An effective lead magnet is a must to grow your email list, so in this episode, I dig deep into this topic. I'll cover everything from what a lead magnet actually is (with examples!), why they matter, and strategies for crafting effective messaging to convert people. I also share several types of lead magnets to help you decide what will work best for your business. Would offering a free workbook entice ...
#5 - Facebook & Instagram Ads Not Converting? A Virtual Assistant Can Help!
July 15, 2020 12:47 - 14 minutes - 20 MBDid you know you can double even triple your marketing investment using Facebook and Instagram ads? It’s true. By using Facebook as a marketing platform, you can reach out to a vast group of potential prospects for a fraction of the cost compared to just a few years ago. In this episode, I share stats on users and metrics that will make it clear why Facebook and Instagram ads are so vital. I also cover detailed strategies about how to set up ads, targeting, and proper planning to e...
#4 - How to Grow Your Email List with Social Media Marketing
July 07, 2020 09:00 - 17 minutes - 24.2 MBWhile social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4x higher than any other online marketing efforts, with the average ROI being 122%. In ...
#3 - Step by Step Guide to Pivoting Online
June 30, 2020 09:00 - 19 minutes - 27.3 MBIt's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely. There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like keeping up with your digital marketing, communicating the value of your digital offeri...
#2 - How to Create a Month's Worth of Social Media in 1 Day
June 23, 2020 11:00 - 16 minutes - 22.7 MBBelieve it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it. In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and a...
1 - 10 Ways to Write Instagram Captions that Win Customers
June 10, 2020 19:30 - 14 minutes - 19.3 MBIn my debut podcast, I share my favorite Instagram tips for small businesses!
#1 - 10 Ways to Write Instagram Captions that Convert
June 10, 2020 19:30 - 14 minutes - 19.3 MBHow much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren't huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! In this episode, I share my top ten tips for making the most of Instagram: 1: Hook, Why & CTA 2: Write Like You Talk 3: Be Authentic 4: Make the Sale, but Don't Be Salesy 5: Show Up ...
#1: 10 Ways to Write Instagram Captions that Convert
June 10, 2020 19:30 - 14 minutes - 19.3 MBHow much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly, and hottest platforms right now! Let's dig into 10 ways to create Instagram captions that convert!