#14 - How to Complete a Social Media Audit

Last week's podcast episode was all about the ins and outs of auditing your website. This week, I'll be talking about auditing your social media presence. Social media isn't optional anymore; it's a necessary part of owning a small business, so you'll want to make sure your social media works for you!

There are so many social media platforms out there, but don't let that scare you. I'll cover some of the main ones useful for small (or any!) business: Facebook, Instagram, LinkedIn, and Pinterest.

I'll detail many areas to research to get started on this audit, including:

Keeping records of your statsBranding (logos, images, fonts) consistencyKeywords, hashtagsEnsuring your accounts are in good standingMaking sure links workChecking profile info for accuracy

Next, we get into some of the more technical aspects of each platform to evaluate how they perform. (Don't worry, it's not too technical!) This step involves using built-in analytics tools to discover your top-performing posts and content types. By learning what resonates with your audience, you can use it to guide new content. A great way to track and plan this content is by creating a social media calendar—look below for a link to my free template.

Another vital aspect of this evaluation step is continually monitoring how your content is performing on each platform, which includes deciding which platforms are best for you. Even if you learn that one may not work well, that's okay! It tells you that you can either try and improve that one or focus your efforts more on the platforms with the audience and engagement that works for you.

Once you've finished this evaluation phase, one of the most essential things you should do is to boost your bio/about info on each platform. This copy will give your visitors some context about you and what you offer, and should be story-driven, infused with your personality, and focused on benefits. Each platform has different requirements for length, from Instagrams's very short 150-character limit to the additional space afforded by Facebook and LinkedIn. Regardless of platform, you want to optimize your bio to be succinct and to the point, so users can get an idea of who you (and your business) are in as short a time as possible. Think of this bio copy as a quick "elevator pitch" to quickly deliver the most important information.

If you want some help juicing up your social media, I offer several free resources on my website, such as workbooks and templates, which you can download from the links below!

View complete details on my blog post!

Links for this episode:

Social Media Calendar TemplateFacebook Ad Writing WorkbookMaking the Most of Social Media WorkbookPortfolioDigital Marketing Made Simple Podcast Community on Facebook

Get in touch with Jennie:

JennieLyon.com[email protected]Book a Free ConsultationFacebookInstagramTwitterLinkedInPinterest