Digital Marketing Made Simple with Jennie Lyon artwork

Digital Marketing Made Simple with Jennie Lyon

196 episodes - English - Latest episode: about 22 hours ago -

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

Marketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs
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Episodes

#182 - How to Make Your Brand Stand Out With A Social Media Style Guide (Special Offer)

March 28, 2024 14:22 - 14 minutes - 20.1 MB

Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is by showcasing your brand personality. Doing so can build a strong connection with your audience and differentiate yourself ...

#181 - TikTok Ban? It's Time To Build An Email List

March 19, 2024 20:00 - 28 minutes - 39.5 MB

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses.  With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options.  Let’s jump into my favorite online marketing strategy that you OWN, which will make you $42 for each $1 spent! This week, Jennie talks about: 🔹Don’t Put ...

#180- 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

March 13, 2024 19:39 - 31 minutes - 42.8 MB

As a small business owner, you know how important it is to have a solid online presence. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts.  In this comprehensive guide, we'll dive into the five online marketing mistakes that I see small business owners and entrepreneurs make most often and I’ll highlight the marketing strategies you can use to fix them.  Join me as we embark on a journey to enhance your digit...

#180 - 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

March 13, 2024 19:39 - 31 minutes - 42.8 MB

As a small business owner, you know how important having a solid online presence is. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts.  In this comprehensive guide, we'll dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them.  Join me as we journey to enhance your digital footprint and propel your ...

#179 - How to Grow Your Email List in 30-Minutes Per Day + Freebies

March 05, 2024 15:52 - 16 minutes - 22.7 MB

From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment is around $42). My email list is at 30k with great subscriber engagement! If I’ve said it’s once, I’ve said it a million times - you want to always be growing your email list in the background! Being a business owner is a lot of work and the quicker you can grow your subscriber list, the better! A healthy ...

#178 - Maximizing Productivity: How a Virtual Digital Marketing Assistant Team Can Transform Your Business

February 27, 2024 15:12 - 25 minutes - 34.5 MB

Welcome to the era where remote teams reign supreme, and in the dynamic realm of digital marketing, they're not just a trend – they're the new normal. Picture this: cost savings, flexibility galore, tapping into global talent pools, and a productivity surge that's off the charts. But hey, let's keep it real – working from afar has its quirks. Communication hiccups, collaboration calisthenics, and the occasional performance management cha-cha.  In this blog, I've got the down-low on tips a...

#177 - The Ultimate Guide to a Successful Website Redesign

February 19, 2024 16:47 - 29 minutes - 40.7 MB

According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers admit to making judgments about a company's credibility based on their website design.  What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best pra...

#176 - Segmentation Strategies: Targeting the Right Audience with Email Marketing

February 13, 2024 15:00 - 25 minutes - 35.1 MB

Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren't clones. They're unique, with different tastes and habits. So, ditch the generic emails; it's time to get personal because not all subscribers are cut from the same cloth. They've got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the game-changer. This blog post is your easy guide to why it rocks, how to do it, and t...

#175: Creating Evergreen Content: Ensuring Long-Term Success for Your Business

February 08, 2024 15:00 - 37 minutes - 51.1 MB

In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business's journey. It's not a quick story that vanishes; it's a narrative echoing through time. So, why should you care about evergreen content for your business? It's the solid ground where your brand story stands, unaffected by passing trends. We'll explore the art of crafting messages that endure, dive into meeting universal customer needs, and adopt a strategic mind...

#175 - Creating Evergreen Content: Ensuring Long-Term Success for Your Business

February 08, 2024 15:00 - 37 minutes - 51.1 MB

In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business's journey. It's not a quick story that vanishes; it's a narrative echoing through time. So, why should you care about evergreen content for your business? It's the solid ground where your brand story stands, unaffected by passing trends. We'll explore the art of crafting messages that endure, dive into meeting universal customer needs, and adopt a strategic mind...

#174 - Boost Your Social Media: Storytelling Strategies for Instagram Stories

January 29, 2024 18:24 - 22 minutes - 31.4 MB

If you haven't dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish into thin air after a mere 24 hours. You'll spot them right at the summit of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering, why are Stories such a game-changer in the realm of brand storytelling? Trust me, there's a lot more beneath the surface than meets th...

#174: Boost Your Social Media: Storytelling Strategies for Instagram Stories

January 29, 2024 18:24 - 22 minutes - 31.4 MB

If you haven't dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish into thin air after a mere 24 hours. You'll spot them right at the summit of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering, why are Stories such a game-changer in the realm of brand storytelling? Trust me, there's a lot more beneath the surface than meets th...

#173 - How to Use Social Proof to Boost Your Business Growth

January 23, 2024 12:16 - 27 minutes - 38 MB

Today, we're diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it's the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It's that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, bu...

#172 - 9 Fantastic Ways To Repurpose Your Content & Free Checklist

January 16, 2024 12:45 - 36 minutes - 50.8 MB

Content remixing. It's not just a trendy term; it's your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That's the magic of content remixing. It's about making your existing content work smarter, not harder. In this episode, I go over the following: 🔹Understanding Content Remixing 🔹Identifying Evergreen Content 🔹Content Remix Strategies 🔹Infographics and Visual S...

#171 - The Roadmap to a Successful 5-Day Email Challenge

January 10, 2024 12:38 - 30 minutes - 41.5 MB

I'm thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It's the ultimate challenge, right? Well, guess what? If you're feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you're not alone. We've all been there at some point. But today, I've got something ...

#170 - Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business?

January 03, 2024 20:40 - 25 minutes - 35.5 MB

In today's business landscape, the demand for remote assistance is rising. If you're a small business owner, you've likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. We offer both at Jennie Lyon Digital Marketing & Virtual Assistant Services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ signific...

#169 - How to Run a Profitable Paid Online Workshop

November 28, 2023 16:52 - 26 minutes - 36.6 MB

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we've seen a major shift towards online workshops. It's like the virtual red carpet for sharing your genius with a global audience! As we're dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. From whipping up content that's practically magnetic to riding the wave of cutting-edge virtual tools, we're spilling the tea on everything you n...

#168- How to Use Recession-Proof Marketing To Boost Your Business

November 21, 2023 15:47 - 23 minutes - 31.8 MB

Hey there, fellow business owners! Ever feel like you're in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing.  So, buckle up, we've got the smarts, the strategies, and the solutions to not just weather the storm but to shine in the midst of it. Together, let's navigate these online business waters and come out on the other side st...

#167 - 6 Simple Email Strategies To Skyrocket Your Business Growth

November 14, 2023 19:56 - 23 minutes - 32 MB

In the whirlwind of online marketing, we're constantly hunting for strategies that not only capture attention but supercharge our growth. Get ready, because I'm about to introduce a bona fide game-changer that's truly a digital force to be reckoned with – enter the unrivaled powerhouse that is email marketing! Now, let's dive into why email marketing is an indispensable tool in your marketing arsenal. In a world buzzing with noise, email marketing offers a direct pathway to your au...

#166- Unlocking the Potential of LinkedIn Marketing for Business Growth

November 07, 2023 18:39 - 26 minutes - 37 MB

Hey there, my entrepreneurial friends! Let's dive into why LinkedIn has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and an expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let's talk LinkedIn marketing, and boy, has it taken center stage! It's a game-changer for businesse...

#165- 4 Simple Weekly Online Marketing Strategies to Attract More Customers

October 24, 2023 14:30 - 21 minutes - 29.8 MB

Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and reel in more customers. I mean, who doesn't want to stand out in the digital crowd, right?  But let's be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It's like trying to choose your favorite flavor at an ice cream parlor with too many options.  The good news is, I've got your back! There are ...

#164- How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

October 17, 2023 14:14 - 15 minutes - 21.5 MB

Hello, online entrepreneurs! Today, we're about to explore an intriguing topic that might be off your radar: micro-moment marketing. If you're wondering what on Earth micro-moment marketing is, don't worry; I've got you covered. Let's dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driv...

#163- Lights, Camera, Action: Elevating Your Digital Marketing with Short-Form Videos

October 11, 2023 15:02 - 29 minutes - 40.2 MB

Hello, dear readers! In recent years, short-form videos have taken the digital marketing world by storm.🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that's both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling.  I'm absolutely thrilled to have you join me as we explore the power of s...

#162 - The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

October 03, 2023 13:00 - 21 minutes - 29.5 MB

Hey there, my amazing entrepreneurs! Jennie here! Today, we're diving deep into one of my all-time favorite topics: email marketing. 💌 I'm a firm believer in the power of email. It's not just about sending messages; it's about building relationships, nurturing your audience, and ultimately, growing your business. So, grab your favorite beverage, cozy up in your comfiest chair, and let's unlock 10 proven strategies for growing your email list!  This week, Jennie talks about: 🔹Em...

#161 - Is Social Media Necessary for My Online Business?

September 26, 2023 18:50 - 16 minutes - 22.5 MB

Today we're diving into a topic near and dear to my heart – social media. And a question I get asked over and over again, “Is social media necessary for my online business?” When you seamlessly fit social media marketing into your digital marketing strategy, it becomes a game-changer for achieving online success. Let's delve deeper to help you unlock its incredible potential and answer the question that everyone is asking, Is Social Media Necessary for My Online Business? Jennie...

#160 - Does Your Business Need A High-Converting Website?

September 19, 2023 11:52 - 15 minutes - 21.9 MB

Today, I'm diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It's not just a website; it's your secret weapon for turning visitors into raving fans and boosting your business. 🔹The Power of a High-Converting Website 🔹The Consequences of Neglecting Your Website's Story on Conversion Rates 🔹The Elements of a High-Converting Website 🔹The Advantages of Bringing in a Professional We...

#159 - 5 Powerful Steps To Selecting The Perfect Online Course Topic

September 12, 2023 23:00 - 16 minutes - 23.3 MB

In today's ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let's dive into why choosing the right course topic is a game-changer for your online course journey. Here's what we'll be covering: 🔹Embracing Your Expertise and Passion 🔹Navigating Market Demand and Riding the Trends 🔹Surpassing Competitors and Forging Your Unique Path 🔹Unders...

#158 - Does SEO Really Matter? The Importance of Search Engine Optimization

September 07, 2023 11:26 - 21 minutes - 29.1 MB

Hey there! I'm excited to dive into the world of SEO with you. In today's digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you've probably heard. But what exactly is SEO, and why does it matter? Here's what we'll be covering: 🔹Understanding the Buzz around SEO and its Impact on Online Success 🔹Debunking Common Myths: Separating Fact from Fiction a...

#157 - The Ultimate Guide to Navigating Pitfalls when Creating An Online Course

August 30, 2023 16:34 - 26 minutes - 36.1 MB

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I'm not just here to guide you through the process! I'm here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a me...

# 156 - Can AI Replace Your Marketing Team (Um, No!)

August 15, 2023 11:00 - 17 minutes - 24.7 MB

Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we're thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely...

#156 - Can AI Replace Your Marketing Team (Um, No!)

August 15, 2023 11:00 - 17 minutes - 24.7 MB

Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we're thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely...

# 155: The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

August 08, 2023 11:00 - 16 minutes - 22.6 MB

Hey there, my fellow digital creators! I'm thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience's attention in a heartbeat is the name of the game. Today, we're embarking on an epic journey to uncover the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let's immerse ourselves in the captivating realm of bite-sized content! Here's ...

#155: The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

August 08, 2023 11:00 - 16 minutes - 22.6 MB

Hey there, my fellow digital creators! I'm thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience's attention in a heartbeat is the name of the game. Today, we're embarking on an epic journey to uncover the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let's immerse ourselves in the captivating realm of bite-sized content! Here's ...

# 154 - Expanding Your Social Media Presence: Unleashing the Power of Diverse Content Types

July 31, 2023 14:22 - 15 minutes - 21.2 MB

You know as well as I do that social media is the heartbeat of your business. It's where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let's be honest – you can't just post anything and hope for the best. That's where I come in! In today's blog post, we're diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we're about to...

#154 - Expanding Your Social Media Presence: Unleashing the Power of Diverse Content Types

July 31, 2023 14:22 - 15 minutes - 21.2 MB

You know as well as I do that social media is the heartbeat of your business. It's where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let's be honest – you can't just post anything and hope for the best. That's where I come in! In today's blog post, we're diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we're about to...

#153 - Video Marketing: Boosting Your Brand with Engaging Visual Content

July 25, 2023 09:03 - 24 minutes - 34.2 MB

In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the vi...

# 153 - Video Marketing: Boosting Your Brand with Engaging Visual Content

July 25, 2023 09:03 - 24 minutes - 34.2 MB

In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the vi...

#152 - What Type of Online Course Should You Create?

July 20, 2023 10:22 - 17 minutes - 24.2 MB

In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it's crucial to navigate this landscape strategically. So, let's embark on a journey to discover your ideal online course and set you on the path to success! In this week's episode we'll cover: 🔹Identifying Your Pas...

#151 - How To Automate Your Email Marketing & Why It’s So Important!

June 15, 2023 14:10 - 22 minutes - 30.9 MB

When you automate your email marketing, you not only save time but more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like, and trust factor, and warm them up so at some point in your automation, they become paying customers!  In this blog post, we'll explore why you need email marketing, how email marketing is the key to nurturing your prospects into paying customers, how you can automate your email marketi...

#150 - What Is a Marketing Audit? And Do I Need One For My Business?

June 06, 2023 11:00 - 19 minutes - 27 MB

Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what's working, what isn't and could be improved, and where there are gaps that opportunities are sitting in! Today, let's take ...

#149 - What is StoryBrand Marketing and How to Implement it into Your Business

May 31, 2023 14:40 - 19 minutes - 27.3 MB

If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing. If you’ve somehow missed it, here's some backstory. Building a StoryBrand was written by Donald Miller in 2017, it’s a framework that shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, and once I read and implemented it, I couldn't get enough. I...

#148 - 7 Steps to a Successful Cold Outreach Email Sequence

May 23, 2023 17:38 - 23 minutes - 32.6 MB

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it's crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible and your response rates worse than that. In this article, we will discuss the seven essential steps to help you craft successful cold emails that will tell a story in your authentic voice, capture your ...

#147 - 3 Steps To Capturing And Converting Leads

May 17, 2023 09:36 - 27 minutes - 37.2 MB

Lead conversion isn't just about getting eyes on your website; it's about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It's about creating an incredible customer journey and user experience that's so compelling that leads can't help but come back for more! In this week's episode, Jennie talks about:  🔹What Is A Lead Conversion Funnel 🔹How To Get Leads Into Your Funnel 🔹How To Nurturing Lead Once in the Funnel  🔹How To Con...

#146 - 7 Ways to Use An Incredible Tripwire Upsell Offer in Your Funnels

April 25, 2023 10:56 - 14 minutes - 19.3 MB

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they've already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! In this episode, Jennie talks about: 🔹What is a Tripwire? 🔹Why Do I Need a Tripwire? 🔹How is a Tripwire Different From a Lead Magnet? 🔹Where and When Should I Offer a Tripwir...

#145 - Top 10 Proven Strategies to Build Your Email List + Freebies

April 19, 2023 10:48 - 22 minutes - 30.3 MB

How often do you sign up for a brands emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me smile.  Email marketing is a highly effective way to reach out to customers, build rel...

#144 - 6 Powerful Ways to Drive Traffic to Your Conversion Funnel

April 11, 2023 11:51 - 19 minutes - 26.8 MB

Have you ever been sitting in traffic thinking to yourself, Dang, I wish I could get traffic like this to my website? If you are stuck at stagnant levels of growth or if you're searching for ways to get more traffic into your ecosystem, you are not alone! There are a lot of things you can do to drive more traffic into your world, but more importantly once you get the traffic, you need to convert it to boost those bottom line profits!  Today, I’ll discuss what conversion funnels ar...

#143 - 6 Successful Ways to Batch Your Content Creation to Save Time and Money

April 04, 2023 11:00 - 20 minutes - 28.8 MB

Wouldn’t it be great if you could finish all your content creation without ever breaking a sweat, and without feeling like there just aren't enough hours in the day? Well, believe it or not – with content batching, that dream can become a reality. Batching is an incredibly powerful way to streamline your workflow while producing high quality pieces of content. Whether you're a business owner looking for ways to free-up time, an entrepreneur trying to find new ways to stay productive...

#142 - Video Content is King - How to Create A Video Content Marketing Strategy

March 29, 2023 15:59 - 14 minutes - 20.4 MB

In this episode, Jennie covers everything you need to know to create a video content marketing strategy!   Key Points: 🔹The Importance of Having a Video Content Marketing Strategy 🔹Video Content Creation Can Feel Overwhelming 🔹Set Video Marketing Goals 🔹Know Your Audience 🔹Establish a Video Content Plan 🔹Choose the Right Editing Software or Team 🔹Make Sure Video Content is Mobile Optimized 🔹Track Video Analytics 🔹Be Creative with Video Formats 🔹Create Thumbnails for your ...

#141 - How I Grew My Instagram Following to Over 10k

March 21, 2023 16:24 - 17 minutes - 24 MB

In this episode, I will cover several of my essential tips for curating and cultivating your Instagram feed. I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill.  Key Points 🔹 Take the Stress Out of Planning Your Instagram Content 🔹 Help Your Followers Find You 🔹 Use Appropriate Hashtags 🔹 Use Social Squares to Level Up Your Instagram Visuals 🔹 Invite Your Audience t...

#140 - How To Outsource Your Entire Podcast Team

March 14, 2023 14:14 - 14 minutes - 20.2 MB

In this episode, Jennie will be discussing the seven steps for getting started with podcasting! Creating high-quality podcast content can be time-consuming and challenging, but outsourcing your podcast team can help you focus on creating great content while the experts handle the technical and administrative details.  Key points: 🔹What is a podcast?  🔹What podcast equipment do I need?  🔹Getting started with podcasting 🔹What podcasting needs can I outsource?  🔹Finalizing your podc...

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@jennielyon 171 Episodes