#176 - Segmentation Strategies: Targeting the Right Audience with Email Marketing

Digital Marketing Made Simple with Jennie Lyon

English - February 13, 2024 15:00 - 25 minutes - 35.1 MB
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Previous Episode: #175: Creating Evergreen Content: Ensuring Long-Term Success for Your Business

Next Episode: #177 - The Ultimate Guide to a Successful Website Redesign

Email marketing rocks! Sending emails? Super effective. Segmentation matters!

But guess what? Subscribers aren't clones. They're unique, with different tastes and habits. So, ditch the generic emails; it's time to get personal because not all subscribers are cut from the same cloth. They've got different needs and vibes, affecting how they respond to your emails.

Wondering how? Segmentation is the game-changer. This blog post is your easy guide to why it rocks, how to do it, and the tools you need.

Ready to level up your email game? Let's dive right in!

This week, Jennie talks about:

Content Overview

🔹Why Email List Segmentation?
🔹Types of Segmentation
🔹Crafting Segmentation Criteria
🔹Personalization Techniques
🔹Tools and Platforms
🔹Avoiding Common Pitfalls
🔹What’s Next/Homework + Action Plan

Links for This Episode on Email Segmentation

🔹The Digital Marketing Success Path Quiz
https://jennielyon.com/quiz
🔹Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie

Get in touch with Jennie:

🔹Free Consultation jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing