#175: Creating Evergreen Content: Ensuring Long-Term Success for Your Business
Digital Marketing Made Simple with Jennie Lyon
English - February 08, 2024 15:00 - 37 minutes - 51.1 MBMarketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business's journey. It's not a quick story that vanishes; it's a narrative echoing through time.
So, why should you care about evergreen content for your business? It's the solid ground where your brand story stands, unaffected by passing trends.
We'll explore the art of crafting messages that endure, dive into meeting universal customer needs, and adopt a strategic mindset for content that weathers any storm.
This week, Jennie talks about:
Content Overview
🔹What is Evergreen Content?
🔹The Art Of Messages That Stick Around
🔹Identifying What Customers Always Want
🔹Strategies for Creating Evergreen Content
🔹Leveraging Video and Visual Content
🔹SEO Practices for Lasting Visibility
🔹Keeping Your Refreshing And Evergreen Content Alive
🔹Building a Timeless Brand Identity
🔹Measuring Evergreen Impact
🔹What’s Next/Homework + Action Plan
Links for This Episode on Creating Weekly Content
How to Boost Your Brand with Engaging Video Content5 SEO Tips That Will Boost You in Search + Free ChecklistThe Digital Marketing Success Path Quizjennielyon.com/quizSchedule a Free Consultation
jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹Free Consultation jennielyon.com/chatwithjennie
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🔹Social Media @jennielyonmarketing