#164- How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy
Digital Marketing Made Simple with Jennie Lyon
English - October 17, 2023 14:14 - 15 minutes - 21.5 MBMarketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Hello, online entrepreneurs! Today, we're about to explore an intriguing topic that might be off your radar: micro-moment marketing. If you're wondering what on Earth micro-moment marketing is, don't worry; I've got you covered.
Let's dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales.
This week, Jennie talks about:
🔹Understanding the Concept of Micro-Moments in Marketing
🔹Micro-Moments at the Top of Funnel: The Awareness Stage
🔹Goals of the Awareness Stage
🔹Role of the Awareness Stage
🔹Micro-Moments Marketing Strategies for the Consideration Stage
🔹Goals of the Consideration Stage
🔹Role of the Consideration Stage
🔹Micro-Moments Marketing Strategies for the Consideration Stage
🔹Micro-Moments at the Bottom of Funnel: The Decision-Making Stage
🔹Goals for the Decision-Making Stage
🔹Roles of the Decision-Making Stage
🔹Micro-Moments Marketing Strategies for the Decision-Making Stage
🔹Harnessing the Power of Micro-Moments for a Successful Marketing Strategy
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